Tuesday 07 / January / 2025
Muscat: The Ministry of Heritage and Tourism continues to promote the diverse tourism experiences of the Sultanate of Oman and its distinguished tourism potential at its third destination in a row in the Indian city of Kolkata, within the promotional workshops it has organised in the Republic of India.
In its campaign, the Ministry aims to introduce tourism packages and offers from tourism companies, in addition to communicating with commercial partners, gaining direct insights into Indian market trends, and providing first-hand information about destinations, tourist attractions, and accommodation facilities in the Sultanate, with the participation of over 200 tourism institutions and companies.
The Ministry's delegation is headed by Asma bint Salem Al Hajariya, Assistant Director General at the Directorate General of Tourism Promotion.
It is noteworthy that the workshops began on July 24 and will continue until Monday, July 31, with the participation of representatives of tourism institutions and establishments operating in the Sultanate of Oman, in addition to the most prominent partners of the tourism sector in India representing travel agencies, tour operators, and representatives of various media, traveling between four major cities that are considered a source of traffic. The workshops began from Delhi, passing through Jaipur and Kolkata, and will end in Mumbai.
The organisation of the promotional workshops comes within the framework of the efforts made by the Ministry of Heritage and Tourism to target the Indian tourism market and promote Oman as an ideal destination for Indian travelers for entertainment, weddings and events, and to introduce the most important cultural landmarks and prominent tourist sites that it abounds in.
The promotional seminars programme included introductory visual presentations from the Ministry's specialists and its tourism representation office in India. It also witnessed meetings between the Ministry's delegation and senior officials in the tourism sector in India, and ways of cooperation, forming partnerships and contracts with Indian companies, in addition to meeting with Indian media.
Sunjit, Director of the Tourism Representation Office of the Ministry of Heritage and Tourism in India, indicated that the direct workshops with representatives of travel and tourism companies aim to market the Sultanate of Oman as a tourist destination that meets the requirements and desires of Indian tourists and provides them with a new and rich tourism experience.
He added that the Sultanate is witnessing a steady growth in the number of tourists coming to it. This was reinforced by the infrastructure of the tourism sector and the availability of hotel facilities that meet the various needs of tourists, in addition to its unique heritage, tourism, environmental and cultural components regionally, and the availability of exceptional experiences through a variety of adventures, which is very popular with a large segment of tourists around the world.
The Sultanate of Oman is one of the favourite nearby destinations for Indians, with the availability of direct air traffic, which shortens the distance between the two countries to less than four hours, in addition to visa facilities, and the availability of a variety of hotel options.
He stressed the vital role played by the Tourism Representative Office in India to promote the Sultanate through direct business meetings with travel sector partners. This comes in addition to working closely with all stakeholders including airlines and tourism companies, as well as presenting joint marketing offers, focusing on various media outlets by providing press releases and periodic newsletters, and promotion via social media.
It is noteworthy that the organisation of these mobile promotional circles comes as a continuation of the tourism promotion efforts carried out by the Ministry of Heritage and Tourism through its external representation offices in many countries around the world. The Sultanate of Oman is a tourist destination with rich and diverse components that suit the various requirements and aspirations of qualitative tourism markets that are interested in it.
