Sunday 05 / January / 2025
Muscat: The Ministry of Heritage and Tourism will organise, on Monday, promotional workshops to introduce and promote the tourism potential of the Sultanate of Oman in the Republic of India, which will be held in 4 major Indian cities, namely: Delhi, Jaipur, Calcutta and Mumbai, and will continue until July 31, 2023.
The promotional campaign aims to strengthen existing relations between the Sultanate of Oman and the Republic of India, highlight the rich Omani historical heritage, its scenic tourism potential, and promote attractive destinations and diverse experiences, in addition to promoting a number of tourism patterns such as weddings, events, as well as conference and exhibition tourism.
During the campaign, participants from tourism sector partners in India will have the opportunity to network with their counterparts in the Omani tourism sector, including hotels, tour operators, airlines and representatives of the Ministry of Heritage and Tourism; in order to learn about the different travel experiences available in the Sultanate of Oman.
The promotional campaign will include presentations, interactive sessions and one-on-one meetings, providing an ideal platform for Indian tourism companies to strengthen existing relationships, establish new business partnerships and collaborations with their Omani counterparts, as well as learn about the latest and upcoming developments in the Omani tourism sector and special promotions.
Workshops organised by the Ministry in various global tourism markets are a major part of the applied steps of the promotional strategy pursued by the Ministry, as it is committed to promoting the Sultanate of Oman as a tourist destination throughout the year, whether for adventure enthusiasts, nature lovers, history researchers, or those looking for luxurious havens.
The Ministry seeks, through the establishment of promotional circles, to enter and participate in target markets, establish direct relations with them, get acquainted with their features and requirements closely, introduce travel and tourism companies and the media within these markets to Omani tourism potential, and focus qualitatively on the marketing aspect of the Sultanate of Oman by promoting the most important products, facilities and services.
Tourism representation offices affiliated with the Ministry around the world also contribute to strengthening the presence of the Sultanate of Oman in the most important tourism markets. The implementation of a number of promotional activities and programmes aims to increase tourist flow and introduce the Sultanate as a tourist destination, and to keep abreast of all that is new in various tourism markets, in a way that ensures that programmes and plans are compatible with the requirements of these markets.
