Muscat: The Ministry of Heritage and Tourism launched a promotional campaign in the French capital, Paris during this month (February 2022). The campaign highlights the marvellous beauty of the Sultanate of Oman.
The campaign was launched via public transport buses, and the famous French attractions such as Champs Elysees, Eiffel Tower and Place de la Concorde.
The campaign aims at re-enhancing the Sultanate of Oman as a distinct tourism destination that attracts European tourists through showcasing attractive images reflecting diverse tourism elements in Oman such as the sea, deserts, mountains and heritage sites.
Haitham Mohammed Al Ghassani, Director General of Tourism Promotion at the Ministry of Heritage and Tourism, said that the ministry adopts innovative marketing strategies to promote the unique tourism components in Oman, as well as highlighting the different tourism patterns and experiences that the visitor can enjoy during his/her visit to Oman.