Thursday 04 / July / 2024
Muscat: The Small and Medium Enterprises Development Authority, in partnership with the Dhofar Municipality, is implementing a marketing initiative by allocating an integrated space for owners of small and medium enterprises to display their products at the "Nawafeth Park" site in Atin Plain. It will continue until the end of August.
The marketing initiative targets owners of small and medium enterprises from various governorates of the Sultanate of Oman, with the aim of supporting their projects, promoting their products, and providing them with the opportunity to participate in the activities of Khareef Dhofar 2023 .
Musallam bin Farah Al Mashani, Head of the Small and Medium Enterprises Development Department in Dhofar Governorate, said: “The Nawafeth Park” marketing initiative involves more than 50 small and medium enterprises participating in the various activities of mobile vehicles, in addition to the presence of accompanying activities to add a kind of entertainment and fun for visitors to the site.
Al Mashani explained that the “Nawafeth Park” site in Atin Plain has been equipped and configured by providing all operational requirements by the Dhofar Municipality in cooperation with the Small and Medium Enterprises Development Department in the governorate to enable business owners registered with the Authority, display and market their products and provide their services to visitors.
Furthermore, Al Mashani referred to the participation of the Fab-Tech mobile laboratory for the first time in Dhofar Governorate, at the “Nawafeth Park” site organised by the “Innotech” company in cooperation with the Authority and funded by “BP Oman” oil company.
He stressed the importance of the laboratory, which represents an educational addition on the site to spread the culture of entrepreneurship and activate artificial intelligence and the technologies of the Fourth Industrial Revolution, including programming, electronics, design and 3D printing.
The laboratory contains all the tools necessary for manufacturing that develop the skills of the age group from 10 to 20 years in the technical aspect, enrich their scientific output and prepare them for the requirements of the modern era.
It is worth noting that the Small and Medium Enterprises Development Authority launched a marketing campaign entitled "Our Pioneers in Dhofar", which included 10 different sites, in cooperation with the Dhofar Municipality and the Ministry of Heritage and Tourism, with the aim of maximising the utilisation of the opportunities offered by Khareef Dhofar 2023.
