Muscat: For Oman Avenues Mall’s festive season celebrations, “Magic, love and miracles!” were in the air for the ‘Wishes Do Come True’ campaign, which took place from December 19 – 31, 2017.
For the campaign, visitors were given a creatively designed ‘wish card’ by the mall team, on which they could write down their wishes before placing it under a giant, 10-metre-high jumble display of more than 100 colourfully wrapped gift boxes. The display also featured a giant-size teddy bear, and decorations like a fairytale-style house, and attractive festive season props with glittery lights.
The much hashtagged “WishesDoComeTrue” campaign received an overwhelming response from visitors as it carried both an emotional and sentimental hook. Over the course of 10 days, more than 6,000 wish cards were lovingly filled out with written wishes and then hung on the fence surrounding the display.
The wishes reflected the warmth of the people of Muscat and Oman from all cultural backgrounds. There were several wishes, which simply asked for world peace. Others asked for happiness, health, and joy for everyone in 2018. Moreover, many shoppers could not resist putting in their humble requests for the latest toys, books, electronic gadgets and games, fashion apparel, jewellery, make-up sets, and more.
Visitors could also show their creativity by taking a photo of their loved ones standing next to the installation; upload them to the #wishesdocometrueatOAM hashtag on Instagram, and stand a chance to win prizes and vouchers. Oman Avenues Mall received a massive response, and they were delighted with the thousands of children, moms, dads, and groups of friends that took the time to click and upload their pictures.
For the prize-winning photos, Oman Avenues Mall got in contact with each of the individual Instagram users to let them know where they could collect their prizes – which included vouchers from cafes and restaurants at the mall, as well as gifts of toys and entertainment vouchers.
Commenting on the 'Wishes Do Come True' campaign, Derick Michael, general manager, Oman Avenues Mall said, “During Oman’s festive season, Oman Avenues Mall provided a premium venue where shoppers could purchase leading international brands, and where families and friends could enjoy a top-class entertainment, food, and café culture, and experience the richness and warmth of the festive season. In essence, it was a destination where wishes could come true, and we wanted to showcase this with our ‘Wishes Do Come True’ campaign. We were delighted with the response and now in 2018, we plan to continue fulfilling the wishes and dreams of the people of Oman.”