Asalah Priority Banking customers enjoy unique relationship-based banking experience
July 7, 2020 | 3:00 PM
by Times News Service
Photo: Supplied

Muscat: In line with its vision ‘To serve you better, everyday’ and commitment to a customer-centric service culture, Bank Muscat continues to launch many new and innovative products and services for the benefit of its customers. It must be noted that Bank Muscat Premier Banking with its excellent understanding of client needs and preferences, has been setting benchmarks for relationship-based personal banking in Oman.

Asalah Priority Banking, in particular, is all about providing a highly-personalised banking experience. Exceptional privileges include a dedicated call centre that works 24/7, a strong network of 32 Asalah Centres and the largest team of 62 dedicated relationship managers (RMs).

Abdulnasir Al Raisi, DGM - Premier Banking, Bank Muscat, said: “Asalah offers an excellent Priority Banking experience which is relationship-based. We constantly listen to the feedback from our customers and try to implement them in line with our customer-centric vision of serving you better every day. This year, we plan to open five new Asalah Centres for our valued customers at Al Mahaj in Al Amerat, Al Saada in Salalah, Musandam, Samail and Jalan Bani Bu Ali. These new centres will enable us to further improve the ease of banking for our customers across all governorates.”

Asalah promises a host of benefits that are unmatched elsewhere in Oman’s banking industry. Exclusive banking benefits for the rapidly-growing customer segment include dedicated Relationship Managers based across the Sultanate, the largest number of Priority Banking Centres, express service and processing of transactions and a dedicated 24x7 Asalah Call Centre (24779999). The Asalah debit card provides an enhanced cash withdrawal limit of RO 1,000 and also facilitates complimentary visits to the Primeclass lounge at Muscat Airport and the Plaza Premium lounge at Salalah Airport for cardholders. Importantly, it offers unlimited complimentary access to the Majan Lounge at Muscat International Airport and also offers lounge access to more than 70other lounges worldwide.

Asalah customers can expect a number of additional lifestyle privileges including room upgrades and late checkouts at more than 900 hotels worldwide as well as exclusive discount offers at retail, dining and beauty and fitness outlets. Asalah customers can also enjoy complimentary chauffeur service to and from Muscat International Airport as well as access to a global concierge service toll-free at 80074191. Asalah’s Entertainer app has over 3,500 'Buy 1, Get 1 free' offers covering dining, family entertainment, hotels and beauty and health in Oman, UAE, London and many other international destinations. Meanwhile, the Asalah Signature Credit Card offers 1 per cent cashback on all credit card transactions and up to 12 complimentary lounge visits to more than 1,000 airport lounges worldwide.

Customers will also be happy to note that a number of high-value prizes have been exclusively reserved for them in the monthly and special draws that are held as part of the annual Al Mazyona prize draws. Asalah Priority Banking customers also have the opportunity to enjoy an integrated wealth-management platform that provides access to all classes of global assets. In addition, Asalah Relationship Managers can leverage tablet banking to provide door-step banking services to customers from the convenience of their homes or offices. This will be of great use in meeting their existing and new banking requirements such as account opening, credit card applications, consumer and auto finance, and bancassurance products.

Bank Muscat’s Asalah Priority Banking service reflects the bank’s continued commitment to offer innovative services to clients and remain the first choice amongst banks in the sultanate. Notably, the drive to provide a highly personalised and enhanced banking experience is backed by the regular launch of innovative services and products based on customer needs and feedback.

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