Muscat: Lulu Hypermarket launched the Beautiful Britain 2020 across all its branches in Oman. The promotion was inaugurated by Hamish Cowell, the British Ambassador to Oman, at Lulu Hypermarket Baushar, on March 10 at 10.30am. The fest is being held at Lulu branches in Baushar, Darsait, Al Bandar, Wadi Al Lawami, Sohar, Nizwa and Salalah.
The promotion, which is held from March 10 to March 16, 2020, is serving as a platform to promote the best of British brands among the local as well as the expatriate communities in Oman. The event will serve as an opportunity for customers to explore the culinary delights and lifestyles of Britain. From fish and chips to pies and cakes as well as the best chocolate and toffee brands, Lulu has everything in store for the fest.
Hamish Cowell commented after inaugurating the promotion, “I am pleased to see that so many brands grown or produced in the United Kingdom will be on the shelves at Lulu Hypermarkets across Oman this week. I would like to thank Lulu Hypermarkets for bringing this exceptional range of British goods to Oman.”
Lulu branches are abuzz with activities during the seven-day promotion. A wide range of food items, confectionery, seafood and meat were exclusively flown in from the UK for this promotion. Special in-store counters are put up throughout the promotion, enabling customers to get a real taste of some of the best British delicacies on sale.
The food sampling counters are offering customers many dishes specially prepared for the festival. Other food products, a variety of confectioneries, bread, plain and flavoured yoghurts and different types of canned foods, are also featured as part of the promotion. A variety of healthy foods such as diabetic-friendly, gluten-free and organic products are also available for health-conscious customers.
Speaking about the event A.V. Ananth, Director of Lulu Hypermarkets Oman, India, Sri Lanka, Malaysia and Indonesia said, “We import a large number of quality British products to be available for our customers. Every year, the British Products promotion is receiving an amazing response from customers. The promotion also helps in introducing more British brands in the Omani market.”