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Oman set to take part in ITB Berlin 2020 as official partner
February 16, 2020 | 11:09 PM
by Times News Service
The selection of the Sultanate as an official partner of ITB Berlin is seen as a major appreciation and recognition of the country by a specialised international exhibition. Photo: Supplied
 
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Muscat: The Sultanate of Oman will participate in the ITB Berlin (Internationale Tourismus-Börse Berlin) 2020 between March 4 and 8 as an official partner of this largest world exhibition of global tourism industry.

Ahmad bin Nasir Al-Mahrazi, ministry of tourism, will be heading a delegation of 48 Omani tourism and hotel companies in the event. It is part of the ministry’s efforts which it makes to promote tourism elements of the Sultanate of Oman at the international forums.

The selection of the Sultanate of Oman as an official partner of the ITB Berlin is seen as a major appreciation and recognition of the country by a specialised international exhibition.

The Sultanate has been making extraordinary efforts to develop its tourism sector and take swift and major strides in the area as it was important for the growth and diversification of the economy of the country.



The main opening ceremony is one of the most important events of the ITB Berlin tourism exhibition. It held on the eve of the beginning of the exhibition, which has presence of decision makers and officials of German tourism.

It is being participated by 180 countries. Specialised world media would cover the event. This year, the Sultanate of Oman is the official partner of the 2020 edition of this world’s biggest tourism event.



In the inauguration of the ITB Berlin 2020, there would be focus on the salient features of the sustainable tourism of the Sultanate of Oman as well as its tourism and cultural elements.

One of the most prominent events of the Sultanate’s participation as an official partner of the ITB Berlin 2020 is that the opening ceremony will be dedicated to Oman.

To mark the beginning of the events of the exhibition, ribbon cutting ceremony will be held in the pavilion of the Sultanate of Oman on March 4, in the presence of all the delegations participating in the ITB Berlin and the international media.

The Royal Oman Symphony Orchestra will also perform a concert in the capital, Berlin. The Ministry of Tourism will also organise two discussion workshops and would have visual presentations as part of the official programme of the exhibition.

This will talk about Omani history, civilisation and culture and will promote the tourism potential of the Sultanate.

As the official partner of ITB Berlin 2020, the Sultanate will have benefits of advertisement and would get prominent spaces for exhibiting.

The main opening ceremony would talk about the Sultanate’s cultural identity, and the ribbon cutting ceremony of the first day would be held in the pavilion of the Sultanate under the auspices of the Ministry at the exhibition.

The name of the Sultanate of Oman will appear prominently as an official partner in all publications, posters and newsletters of the ITB Berlin.

The ministry is also making efforts to put promotional advertisements and banners in a number of prominent sites at the venue of the exhibition and at the crowded places in the capital Berlin as well as on the famous German taxis during the exhibition.

The Sultanate of Oman is participating in the activities of the ITB Berlin 2020, the largest international event of global tourism industry, as the first country of the Middle East to have this honor and to take the advantage of this major competitive.

The ITB Berlin is the largest event of its kind of the global tourism industry. Around 10,000 exhibitors from 180 countries participate in it annually. The ITB Berlin attracts more than 160,000 visitors annually. It is covered more than 500 global specialized media organisations, 7,000 media professionals, and 1,500 professional tourism bloggers.

The Sultanate, as an official partner, will participate in the ITB Berlin under the auspices of the Ministry of Tourism. It will have a main pavilion of the ministry, which will accommodate 48 Omani tourism companies and establishments. Besides, it would have five tourism investment companies and three adventure tourism companies at prominent locations in the exhibition. There would be a special pavilion for the Oman Aviation Group.

The Sultanate’s participation in the ITB Berlin as an official partner will open new horizons for the Ministry of Tourism for its promotional plans. It will be able to use all the resource of the ITB Berlin, its platforms, programmes, marketing events and media facilities for over a year to reach out to more than 570 million people in the European market alone and nearly 19 million specialized workers in the global tourism industry. The Sultanate’s logo will also be on the website of the ITB Berlin which is followed by more than 14 million followers.

First ITB Berlin exhibition was organized in 1966. It is one of the oldest and largest international exhibitions of the global tourism industry.

The Sultanate of Oman, as an official partner for the ITB Berlin, will have huge advantage of its tourism promotions and marketing. With this, it will be able to increase the visibility of the Omani tourism sector and to promote its tourism potentials on a wider scale. This will lead to an increased flow of tourists to the Sultanate and more relevant investors would look towards it. This will make it easier for the country to achieve its marketing objectives. With this, it will be able to target markets more efficiently, accurately with reliability.

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