Tuesday 08 / October / 2024
Muscat: In a remarkable collaboration with Al Daud Restaurants, JCDecaux Oman has unveiled an extraordinary innovation that is set to revolutionize the coffee-drinking experience for residents and visitors in Muscat. Taking center stage in one of Muscat's bustling streets, an eye-catching giant coffee cup has been strategically placed, captivating the attention of all onlookers, and enticing them to visit McCafé locations throughout Muscat to indulge in their delightful coffee offerings.
The giant coffee cup installation is ingeniously designed to illuminate, creating a stunning visual display that is sure to catch the eyes of both pedestrians and drivers passing by. Its strategic positioning in a crowded walkway ensures maximum visibility and exposure, making it an irresistible invitation for coffee enthusiasts to explore the McCafé experience.
"We are thrilled to introduce the McDonald's 3D Coffee Cup in Muscat," said Ali K Daud, Owner, McDonald's Oman. This groundbreaking initiative allows us to merge art and technology to highlight the beautiful cup of McCafé Coffee! We are sure that the customers will find this work as unique as the cup of McCafé high quality coffee, hand crafted from 100% Arabica beans by expert. baristas. We are proud to support local artists for making this piece of art."
With its lit-up design, this remarkable creation serves as a symbol of JCDecaux's commitment to innovation and creativity. By seamlessly integrating technology and aesthetics, JCDecaux Oman has once again demonstrated its ability to transform ordinary advertising spaces into extraordinary experiences. The giant coffee cup not only serves as a testament to the power of outdoor advertising but also highlights the importance of sustainable design in today's world.
Mohammed Al Bahri has shared, "As the Operations Manager at JCDecaux Oman, I take immense pride in this innovative execution, which exemplifies our relentless pursuit of pushing beyond conventional posters on our panels, captivating commuters, and delivering enhanced value to advertisers. With a keen focus on seamlessly blending design and size with the environment, our creation authentically represents the client's product through the cup design and the captivating smoke it emits."
JCDecaux's dedication to sustainability is reflected in every aspect of this installation. From its energy-efficient lighting system to its minimal environmental impact, the giant coffee cup embodies the company's commitment to reducing its carbon footprint and contributing to a greener future. By utilizing environmentally sustainable materials and technologies, JCDecaux Oman continues to pave the way for responsible advertising practices.
This groundbreaking initiative is a testament to the power of collaboration between JCDecaux and Al Daud Restaurants. By joining forces, they have created a visually captivating masterpiece that not only promotes the McCafé brand but also adds vibrancy and charm to the streets of Muscat. The giant coffee cup serves as a symbol of indulgence, inviting coffee lovers to savor the rich flavors and inviting ambiance of McCafé.
Bechir Chehab Managing Director of JCDecaux Oman commenting “JCDecaux Oman's partnership with Al Daud Restaurants has once again pushed the boundaries of outdoor advertising. Through its innovative design, sustainable practices, and strategic placement, the giant coffee cup has stolen the show in Muscat, captivating the attention of passersby and encouraging them to embark on a delightful coffee experience at McCafé. This remarkable installation exemplifies JCDecaux's global leadership in outdoor advertising and its commitment to engaging audiences through creativity, technology, and sustainability which comes aligned with Oman’s 2040 Vision. I extend my heartfelt gratitude to Muscat Municipality for their unwavering support and encouragement, demonstrating how advertising innovation can not only beautify spaces but also foster meaningful engagement with city residents and Al Daud Restaurants for entrusting us in building OOH disruptive executions."
