Muscat : The 11th edition of Middle East Conferences for Strategic Communications (MESTEC 2023) will be held from 13-14 June 2023 at Millennium Hotel, Muscat. It will bring together senior communications professionals to address the industry's biggest challenges, trends and opportunities and discuss how strategic communications can remain relevant in a time of change for the industry.
The conference, organized by Muscat Media Group, a name to reckon with in media segment of Oman, offers a platform for organizations to discuss challenges and opportunities in emerging forms of communication, as well as evolving strategies to keep their audiences better informed. Strategic communication is crucial for organizations to communicate with their external audiences, as it is the link between the organization's mission and goals, and their realisation.
Gulf and Arab Journalism Awards
The MESCTEC 2023 will be held in two segments. The Opening Ceremony will begin with the announcement of the annual Awards for Gulf and Arab journalism and media. This award recognizes individuals or organizations that have played a significant role in expressing Arab identity and unity, and have developed innovative methods of media, public relations, and communication.
This would be followed by the actual conference featuring six sessions spread over two days, with three sessions per day.
Media and Education
The topics have been selected based on the needs of the media industry requirements. The first day topics include: Modern Media's Role in Developing the Philosophy of Education; Media Development Strategy - TV Broadcasting as a Model; and Administrative and Media Strategies to Confront Crises and Emergencies.
Among the topics on the second day are: Modern Media Strategy for Marketing Omani Products and Industries; Modern Public Relations Strategies; and Government Communication and its role in marketing the National Vision.
Celebrated speakers from across the region and outside shall shed light on new communications strategies as they will bring a very rich and diverse experience with them.
Shaping the Future of Media
Organised by Middle East’s renowned Muscat Media Group SAOC (MMG) founded in 1975 by the late Essa bin Mohammed Al Zedjali and which caters to a growing audience with its strong brands in print, digital, video, and FM radio, the conference will include interesting sessions aimed at uniting the media sector to exchange ground-breaking ideas and cutting-edge solutions, shaping the future of the industry.
Ahmed Issa Al Zadjali, CEO of MMG saoc, said, “The Middle East Conferences for Strategic Communication agenda will offer key insights into the latest innovations and important topics the media is facing and will appeal to a global audience. It is high time that stakeholders take full advantage of this and participate.”
MMG anticipates this event will facilitate critical knowledge exchange and present opportunities for business partnerships for media professionals from across the region.
Latest Media Trends
Organised under the aegis of COUNCIL OF ARAB INTERNATIONAL RELATIONS, CARINTER, under supervision of (ARAPRESS) Arab Association for Press & Media in CARINTER and organised by Gulf Centre for Strategic Communication (GSC) this event is ideal for corporate professionals who are interested in keeping up-to-date with the latest media trends and strategies, as well as those who wish to learn more about media in the Middle East. They can also benefit from the networking opportunities available at the event to make valuable business connections.
GSC is an international training centre affiliated with the COUNCIL OF ARAB INTERNATIONAL RELATIONS (CARINTER) which is a registered charity by Charity Commission in England and Wales since 2005 that promotes more understanding and dialogue between Arab people and other nations of the world. Dr. Tariq Al-Shammari GSC chairman, averred, “The past success of the ten conferences that it hosted amply demonstrates the capabilities of the Gulf Centre for Strategic Communication in conducting an event of this stature”, stressing that the sessions and discussions will help identify opportunities and challenges of media institutions and companies. He added, “the feedback received from the previous editions were really positive” and he hopes that this conference will further enhance the knowledge of the participants with innovative and latest tools in the media.
Positive Relationship with Media
As the media plays a crucial role in shaping public perception, government organizations will benefit from attending the event to learn more about effective communication strategies and how to build positive relationships with the media.
The conference and its range of workshops will offer an interactive platform for those working in academic media centres, including researchers, educators, and students.
The companies, institutions, and entities can contact on [email protected] & call on 99440826 for sponsorship queries & registration of delegates for the conference.