Saturday 05 / July / 2025
Muscat: Floward, the go-to online flowers and gifts delivery destination in the MENA region and UK, signed an agreement with leading media company in Oman, Muscat Media Group (MMG).
The media and advertising agreement is set to help Floward reach a brand new and expanded customer base across the Sultanate.
The partnership was signed on November 24 at MMG HQ, between Ahmed Essa Al Zedjali, the CEO of Muscat Media Group, and Floward CEO Abdulaziz B. Al Loughani.
The agreement will see Floward get access to MMG’s audience across several platforms, including several digital ones online, on social media, across both TV and radio, as well as the company’s long-standing print readership.
Floward launched its services in Muscat, Oman on May 2, 2021, making it the first expansion into a new country for the company this year. In Oman, the company operates across Sohar, Salalah, and the capital, Muscat.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers.
Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.
