W Store home to over 20 of Oman's hottest artists & fashion trend-setters

Muscat: The search for the ultimate gift ends now. W Muscat’s iconic W Store has launched its latest collection, showcasing over 20 of the Sultanate’s most coveted local designers and artists.

Starting International Day of Awesomeness, visitors can shop till they drop with a wide range of unique clothes, art, and accessories. Every hand-picked piece reflects the brand’s signature eclectic style while paying homage to Oman’s culture and energy. It’s the latest in a series of bold activations W Muscat is rolling out as it disrupts Oman’s scene with unexpected happenings throughout the year.

“Oman’s art scene has just boomed in the last year and there are so many talented creators. At the W Store we are always keen to promote up-and-coming local designers while offering visitors something fun and different,” said Gerald Chevasson, General Manager, W Muscat. “With a thoughtfully curated selection of art, clothing, and accessories, the W Store is a treasure trove of awesome stuff, the perfect place to pick up a super chic gift or an indulgent treat.”

In continuation of the hotel’s Oman/ New York fusion, the store is full of quirky features including stacked suitcases to reflect the nomadic lifestyle of the brand. At the heart of it is a mini replica of the hotel’s iconic frankincense tree surrounded by locally-inspired products and must-haves.

Grab some cute stationery from Pastel Design, hand-painted wearable art from Miimzart or beach-ready bags and towels from Weekend Vibe. Get kitted out in fresh and funky fashion pieces from La corde, Kodes, Bin Ali and Selfish.Or, make it a self-care session with a little something special from Crescent Candles. With a rotating collection of local brands, there is sure to be something that catches the eye every single visit.

In celebration of International Day of Awesomeness, W Muscat will also be posting some of its favourite fashion steals from its list of designers on its Instagram (@WMuscat), stay tuned on March 10. Located on the ground floor of W Muscat in the heart of Shatti al Qurum, the store is open daily between 9am and 6pm.