Muscat: Ministry of Tourism has launched the ‘Discover Oman’s Beauty’ summer campaign in the Sultanate, which is targeted at locals and residents, and aims to promote domestic tourism by offering exciting packages at competitive prices from leading local tour operators and hotels.
One of the aims of the tourism strategy is to establish Oman as a year-round tourist destination and, through this campaign, the Ministry wants to showcase the many tourism opportunities the country has to offer during the summer season, including mountain getaways, fun-filled water sports activities and an incredible array of cultural and heritage experiences.
The summer campaign packages include attractive offers for adventure tourism, such as trekking, hiking, and camping, in addition to marine activities, such as dolphin and turtle watching, sailing, diving, and snorkelling.
The Ministry has launched a micro-site especially for the campaign www.omansummer.com, which will run from May to September. Visitors and tourists can log on to the website to know more about the offers and details of the participating tour operators, in addition to the hashtags on the Ministry’s pages on Facebook (TourismOman) and Twitter (@OmanTourism): #summerinOman
The campaign will commence with a three-day exhibition held at the Muscat City Centre, Seeb, in May where participating hotels and tour operators will showcase their packages and summer offers.
This is the second edition of the summer campaign. The “Oman Summer 2015 campaign” in 2015 was highly successful and the Ministry aims to get an even better response in 2016, as this year’s campaign includes participation from tour operators, in addition to hotels.
Moreover, the campaign this year is targeted at both local and Gulf Cooperation Council (GCC) tourists, especially from the United Arab Emirates and Saudi Arabia.