Muscat: Muscat Festival is a great platform for showcasing the essence of the country and it is also an opportunity to showcase Omani fragrances to permeate the rest of the world.
At the entrance of the Heritage Village at the Al Amerat Park, visitors are welcomed with the traditional fragrances of Oman and are treated to a variety of frankincense from across the world.
According to the traders, demand for this traditional Arab fragrance is evoking a great response from people of different regions.
“People are very keen to buy perfumes and other items,” an Omani trader told the Times of Oman.
“I have been dealing with these products for more than two decades and at the Muscat Festival from its very beginning,” said another trader at the Heritage Village.
“What is amazing for me is that more youngsters are getting fascinated with the smell of oud and attar (Omani perfumes) and luckily we are having good business here,” she added.
Arab life is closely intertwined with the compelling fragrance of traditional ‘oud’ and ‘attar’ and it has been transferred from generation to generation.
“I think we are very fond of oud and attar and they play a major role in our life; I think it is inevitable in our life,” Mohammed said.
Prices of varieties of oud and attar have being displayed at the Heritage Village in the Amerat Park. Oman has a long history and tradition of perfumes and oud. Agarwood is reputed to be the most expensive wood in the world.
“It really smells good and I think none of the branded perfumes can match this and I think I will lose all my money buying this,” Arran, a British tourist said.