Muscat: The Public Establishment for Industrial Estates (Madayn), represented by Sur Industrial City, organised recently an awareness lecture on branding and its importance for institutions and companies.
Targeting owners of companies and factories based in Sur Industrial City, the event highlighted the advantages of branding for the institutions and companies to distinguish their services and products from one another. The event also underlined the major challenges facing trademarks in line with the accelerating progress of technology.
The attendees were introduced to the concept of branding, variation between customer expectation and customer experience, successful models of companies that have benefited from branding, among other topics. The event was organised in cooperation with Ejaz Company, which is specialised in the field of branding and interior design.