Doha: Aspire Zone Foundation (AZF) recently signed a Memorandum of Understanding (MoU) with Sabco Sports, an Omani-based sports marketing agency that focuses on sports management, sports event management and sports development.
The MoU supports collaboration in a number of areas and was signed by Mohammed Khalifa Al Suwaidi, CEO of AZF and Sayyid Khalid bin Hamad bin Hamoud Al Busaidi, Chairman of Sabco Sports. The cooperation between the two organisations focuses on promoting sports events organised by AZF in the Sultanate of Oman, as well as organising joint events in both Doha and Muscat. It also involves partnering in various other sporting activities and events as well as joint sponsorship opportunities. AZF is the official sponsor of Oman Schools Football league.
The agreement also signs AZF as the main sponsor of the Oman Schools Football league and the main partner of School Olympic Days. It also involves supporting sports events at schools that are jointly organised by Oman’s Ministry of Sports Affairs and Sabco sports. In addition, AZF will become one of the main partners for the upcoming Oman International Youth Cup which will be held for the second consecutive year in Muscat and involves a mix of European clubs, and teams from Gulf and Arab football academies.
Commenting on the MoU, Mohammed Khalifa Al-Suwaidi, CEO of AZF, said: “This partnership is a natural extension of the brotherly relationship that already exists between our two countries. We are pleased to share our expertise in sports event management and in particular to support various technical aspects of Sabco Sports’ operations, given our longstanding experience in this field.”
Al-Suwaidi added, "We’re also proud to sponsor a number of football leagues and various sporting events in Oman and to play a key role in the country’s talent identification programme that is designed to build future generations of football professionals. These developments mark yet further progress towards accomplishing our vision of being a reference in sports excellence worldwide.”
Commenting on the new partnership with AZF, Sayyid Khalid Bin Hamad bin Hamoud Al Busaidi, Chairman of Sabco Sports, said; “We are thrilled to sign this agreement with one of the region’s leading sports institutions like Aspire Zone Foundation as they are keen to provide the right, yet professional, sportive environment. The agreement between Sabco and AZF covers various aspects, such as organising and sponsoring events, and is scheduled to commence this year in the sporting activities held at schools across the Sultanate of Oman.”
Sabco Sports is the latest addition to Sabco and has already positioned itself as Oman’s leading Sports Marketing Agency. The organisation is licensed to organise ‘Tough Mudder’ events within any country in the Middle East. Sabco’s signature event is the National Obstacle Series (NOS). The company operates from the Omani capital of Muscat. Its activities include various disciplines in the sports sector, the most important of which are organising sports events and sports marketing. Sabco Sports also provides consultancy services to Oman’s Ministry of Sports Affairs and is connected to many domestic and regional sponsors.