OHI Leo Burnett gets five shortlists for branding

Muscat: OHI Leo Burnett has secured 5 shortlists for its work in branding at the annual Transform Awards Mena, the prestigious benchmark of agencies leading the way in both creative and strategic branding. For the 6th year running, OHI Leo Burnett made it to the shortlist at the prestigious awards platform.
This edition of the awards saw a continuation of growth in entries making it extremely competitive. Amongst other names in the shortlist are regional and global branding houses among other leading regional players.
OHI Leo Burnett was shortlisted for its work with Meethaq Islamic Banking (Bank Muscat), in three categories: the ‘Best development of a new brand within an existing brand portfolio’; ‘Best use of packaging’; and ‘Best visual identity from the financial services sector’. The agency was also nominated for its work with Musandam Power in the Best visual identity from the energy and utilities sector', and in the ‘Best visual identity from the public sector' categories.
The Transform Award recogniaes the quality of the brand development work right through the process of development – approach, strategy, creative conceptualisation, right up to execution and application of the brand identity across multiple touch points.
Narayan Iyer, General Manager, OHI Leo Burnett said, “The Transform Awards have grown to be recognized in the region as a must-win platform for brands and branding agencies. With every successful year, the competition grows stronger attracting even wider participation, and pushing existing winners to do better."
"The fact that we have been shortlisted and winning consistently is a matter of pride for the Agency, and it’s also important to recognize the value it adds to the industry as a whole. OHI Leo Burnett is proud to share the stage with some of the most reputed branding companies and in making Oman recognised within the region,” he added.
Srikanth Viswanathan, Associate General Manager and director of strategy and planning at the agency, said, “Brand identities evolve from strong ideas, and compelling stories. Our strong strategy practice lets us direct our creative energies in the right direction to create compelling brand narratives and identities that are true to the brand, yet distinct within the competitive spaces these brands operate in."
"Being shortlisted in categories from as far as banking to utilities demonstrates the breadth of thinking, skills and talent at disposal at the agency. Arabic continues to be a strong factor for success in helping us create brand stories that are culturally rich, locally relevant yet with a global appeal. Over the years, the agency has invested in this practice and the results are there to see,” he added.
OHI Leo Burnett is Oman’s leading brand communications agency with a strong creative team of over 20 resources in strategy, creative and graphic design and studio functions. The agency has a prestigious roster of clients, and proudly serves Oman as a 100 per cent Omani entity owned by the OHI Group.