ITB Berlin 2020 official partner tag for Oman expected

Muscat: The Ministry of Tourism of the Sultanate of Oman will participate in the International Travel Bourse (ITB) in Berlin between 6 to 10 March 2019.
Forty-four hotel and other tourism establishments of the country, along with the national carrier Oman Air, Oman Airports Company are participating in the major international travel and tourism industry forum.
As part of the Ministry of Tourism efforts to empower small and medium enterprises (SMEs), four such Omani firms are also taking part. It will help them keep abreast with the developments in the global tourism sector and learn from international experiences in the area, in order to increase their capabilities.
The 378-square-metre pavilion of the Sultanate will showcase the cultural and heritage of the country at ITB Berlin. This is the first time the Sultanate has got such a vast area to exhibit its tourism components in one of the largest international expo. The ITB Berlin is being participated by 198 countries of the world.
Oman has always been keen to participate in the ITB Berlin due to its international importance, as well as its aim to promote its own natural and cultural tourism assets. It is also seen as an opportunity to develop partnerships with the private sector of tourism in the country and its counterparts in the world.
The participation of the Sultanate in the ITB Berlin this year is being given extraordinary importance as the country is expected to be declared as the official partner of ITB Berlin 2020 on this occasion. This shows Oman’s popularity in the largest international tourism forum.
This is expected to give Oman a wonderful opportunity to introduce its tourism components strongly, eventually leading to an increase in the Gross Domestic Product (GDP) and support to the economic diversification efforts of the country.
The Ministry of Tourism participates in the European tourism exhibitions as this region is one of the biggest tourism markets for the Sultanate. The number of tourists coming from Europe is continuously increasing.
Recently, the Sultanate has taken certain important measures that have had positive impacts on the tourism sector of the country.
These measures included making tourism visa easy, increasing investment in the sector, establishing more hotels and other related establishments, increasing promotional drive and exploring new markets.