With over 168 million photos on Instagram tagged as #food, it’s no secret that people love to take photos of food - and look at them too. Unfortunately, this means that if you are set on becoming a famous Instagram food blogger, it’s going to take some work. Simple photos of what you ate for lunch aren’t going to cut it anymore. In fact, behind every successful Instagram account, there is a strategy. Here are 5 essential tips that will help you start strategising your account and learning how to become a food blogger.
1. Define your niche
The very first step before you even begin posting is to strategise what your profile and platform will look like. Pick a colour theme and style for all of your photos. This will help you to build up a congruent and professional looking profile as more photos are added. Not only that, but this is the time when you get to decide what makes you different from every other food blogger. Will you only post about waffles? Or will you post about healthy versions of your favourite comfort foods? Whatever, you choose just make sure it’s something you can grow with and that you love.
2. Follow others
The next step is to begin following other famous food bloggers. This will give you an idea of the kinds of posts that people respond well to. From the top profiles, you’ll be able to learn how to become a food blogger that people actually want to see in their feeds. However, don’t stop there! Follow the people that like, comment, and respond to these bloggers as well. This will help you get your name and profile out in front of followers that are already loyal and engaged. Avoid following people who will just give you a like for a like. Also never buy followers. These both will ruin your engagement and in turn, negatively affect your brand.
3. Be unique
With over 300 million monthly users on Instagram, you need to make sure that your posts and profile are unique and memorable. This can be done by posting images of uncommon recipes or making an interesting display of the food. If you get stuck, just check out WaffleMakersHub for examples.
4. Be consistent and take your time
A successful profile takes time to grow. So don’t throw in the towel too early. The most important thing you can do is to be consistent with your posting and keep creating killer content. Good posts take time to create, so if you find yourself frequently forgetting it might be time to create a content calendar. This will help you stay on track and be prepared, even during the busiest weeks.
Lastly, promote your profile outside of Instagram. Utilise the power of other venues to push people towards your Instagram profile. Creative content enhances your website and a website can help enhance your creative content as well. If you think of them as a complementary pair, your success will be much more lasting.