Nokia introduces smartphone with PureDisplay screen technology

Business Tuesday 08/January/2019 16:07 PM
By: Times News Service
Nokia introduces smartphone with PureDisplay screen technology

Muscat: HMD Global, the home of Nokia phones, announced the Nokia 7.1 — the first smartphone to come with PureDisplay screen technology, which will take your viewing experience to the next level due to its high contrast ratio, greater clarity and enhanced colours.
The Nokia 7.1’s stunning HDR display lies within a masterfully crafted gorgeous design and offers an advanced imaging experience powered by a dual rear depth-sensing camera with 2PD and ZEISS Optics to ensure you never miss a moment.
“In this day and age, we are all connected to our devices and we consume video content on the go. In fact, video consumption through mobile has seen a significant rise in the MENA region, with a 90 per cent year-on-year growth in mobile video consumption. That’s why we are introducing our PureDisplay screen technology to our fans in Bahrain with the Nokia 7.1," Sanmeet Singh Kochhar, General Manager - Middle East, HMD Global, said.
"This device combines a unique display experience with a stunning, compact design and premium build quality you can expect from a Nokia smartphone, while also offering a high-quality imaging experience, allowing our consumers to capture their own incredible HDR photography,” Kochhar added.
Introducing PureDisplay
The Nokia 7.1 is the first smartphone to come with PureDisplay screen technology for stunning HDR10 cinematic quality entertainment inside and out. With YouTube, Netflix and Amazon Prime now supporting HDR content, take your viewing experience to another level with higher contrast (1,000,000:1 dynamic contrast ratio) and great clarity, revealing details in both light and dark areas with stunning vibrant colours.
The Nokia 7.1 is powered by the Qualcomm Snapdragon 636 Mobile Platform, which supports a major leap in enhanced performance, making it great for streaming HDR content with ease. This platform is optimised for content consumption with first-class graphics performance and battery efficiency enhancements so you can enjoy your audio and video for even longer. The USB type-C fast charging port delivers up to 50 per cent of your battery back in 30 minutes to get you back up and running quickly and easily.
Premium design
The Nokia 7.1 is where design meets engineering excellence, offering overall product quality, premium materials and finish you can expect from a Nokia smartphone. Applying design techniques found in jewellery and high-end timepieces, the Nokia 7.1 aesthetically exhibits pleasing contrasts between different metal finishes that come seamlessly together and capture small, controlled bright highlights. Possessing a unique interplay on colour by using unique glass properties of refraction, the Nokia 7.1 achieves deep, rich and neutral colours that capture both light and depth. The Nokia 7.1 exudes master craftsmanship with final touches such as the dual-anodised aluminium diamond cut coloured edges.