Ithraa signs strategic partnerships

Muscat: Oman’s investment promotion and export development agency, Ithraa, is joining forces with the Public Establishment for Industrial Estates (PEIE), ASAAS, be’ah and Shumookh Investment & Services to further promote Oman to international investors, as well as to draw attention to the country’s growing export community.
The four government organisations have signed a collaboration agreement that is aimed at helping raise Oman’s global business profile, assist local firms expand their business portfolios internationally, as well as promote business investment opportunities in the Sultanate.
On signing the agreement, Ithraa’s Director General of Export Development and Acting Director General for Investment Promotion Nasima Al Balushi said, “Ithraa has been successful in attracting investment in Oman and promoting non-oil exports for over 20 years. Our priority is jobs and wealth creation. And to advance this work, we are delighted to be joining forces with colleagues at PEIE, ASAAS and Shumooq Investment & Services to promote Oman’s business offer."
"Indeed, our combined efforts send a strong and powerful message to firms looking to secure and develop a foothold in the growing Middle East market,” she added.
Omar bin Mohamed Muqaibal, director-general of Marketing and Media at PEIE, remarked: “We are delighted to sign this agreement with Ithraa, as it will help our efforts to promote the country’s seven industrial estates, Knowledge Oasis Muscat, the capital’s leading tech park, as well as the Al Mazunah Free Zone situated on the Oman-Yemen border."
"At the same time, Ithraa will continue to support PEIE-based manufacturers expand their export reach. Partnerships like this will undoubtedly help deliver more value for Oman by highlighting the fantastic opportunities for foreign investment in the Sultanate and its growing business community,” he added.
Fahad Ali Al Kharusi, Section Head - Business Development at be’ah, stated, “One of our main goals is collaborating with private and government sectors and sharing knowledge, information and experiences related to waste management. This has become an essential element for the circular economy which functions to utilise the available resources.”
“It makes sense for Ithraa, PEIE, ASAAS, be’ah and Shumookh Investment & Services to work together, showcasing the Sultanate’s connectivity, industrial estates, free zones, technology park, as well as investment opportunities and talent. Working together in this way shows potential investors that they would be coming to an ambitious country that is united in its commitment to economic growth,” Al Balushi added.