Karachi: Pakistan International Airlines (PIA) has introduced a new livery with its logo and design to include a painting of the Markhor, the national animal which inhabits the mountainous regions of the country.
The Markhor will be visible on the aircraft tail, while the cockpit area of all PIA planes integrates Pakistan’s flag, accompanied by PIA – written in English and Urdu.
Sardar Mahtab Ahmed Khan, Adviser to the Prime Minister of Pakistan on Aviation, inaugurated the new livery of PIA on Friday in the capital city, Islamabad.
In an official statement released by PIA on Friday, the adviser said that he appreciates the efforts to rebrand the image of PIA and this strategy is practised worldwide.
“Markhor is a national animal which is a fighter and does not lose heart in the hard time as he has courage to climb the mountain regardless of the difficulties. PIA will also touch the heights in the same manner,” Khan said.