Muscat: As the present is increasingly veering towards an alternative energy source, automakers are scrambling for solutions that can brighten experiences. Toyota Motor Corporation has been instrumental in pioneering Hybrid Electric technology way back in 1995 with the introduction of the first Prius. From then on, every generation has set an unprecedented benchmark in the industry by introducing possibilities that many can be inspired by.
Toyota Prius stands out as a global hybrid icon. Every detail has been optimised to make it both advanced and efficient. Its cutting-edge lightweight materials, combined with its proven hybrid technology, all work harmoniously to enhance performance while maximising and redefining efficiency.
The Toyota Prius is by far the world’s most successful hybrid that has been spearheading a new era in hybrid technology across the Middle East. The fourth-generation Prius not only brings ground-breaking technology & performance to the fore but also encompasses a fun-to-drive-spirit that promises to appeal to driving enthusiasts.
Creating a significant impact in terms of sustainable mobility, the Prius stands apart with a striking design that complements its refined interiors. It delivers superb driving dynamics with remarkable engine performance & fuel economy. Its advanced safety technologies signify comprehensive protection for passengers.
The Prius design is based on Toyota's Iconic Human-tech design philosophy of fusing emotional and rational vehicle factors. The exterior of the Prius hints at the car's advanced functions while also expressing its fun-to-drive spirit, creating an instant and lasting impression.
The Prius has advanced full-colour, dual 4.2-inch TFT displays with a full-colour meter that has high brightness, contrast and precision. The colour Head-Up Display (HUD) projects a range of important information – from driver alerts to navigation, speed and an energy meter – on to the windscreen in the driver’s line of sight. The audio system harmonises the ride, with 10 JBL speakers placed optimally throughout the cabin.
The Prius also has a convenient wireless charging system, which allows users to simply place a ‘Qi’ - enabled device on the pad to initiate charging.
The world’s first mass-produced hybrid vehicle, the Prius fulfils a demand for vehicles with exceptional fuel efficiency. Successive generations of the Prius have highlighted Toyota’s commitment to environmentally conscientious forward thinking and led the company’s drive towards the creation of the ultimate eco-car.
A 1.8-litre, 4-cylinder VVTi Atkinson cycle petrol engine has been completely re-engineered in the Prius, with remarkable results in terms of performance and fuel economy.
The Prius is a triumph of technology and boasts significant advances in every area, with a clever, class-leading aerodynamic design that allows it to offer excellent fuel and emissions efficiency without sacrificing either cabin space, driving ease or comfort.
It is a symbol of Toyota’s innovative nature and inherits Toyota's legendary QDR (Quality, Durability and Reliability). Combining improved aerodynamics, excellent handling and comprehensive safety features with an elegant interior designed to pamper its occupants, the Prius represents another step forward for Toyota’s renowned hybrid technology.
The Prius is a superior hybrid and eminently versatile. Unlike most of the other hybrids, the Prius can be driven completely by electrical power or with a combination of electric motor and gasoline engine depending on the driving behaviour.
Based on the advanced Toyota New Global Architecture (TNGA) – an innovative, integrated development program for powertrain components and vehicle platforms – the all-new Prius takes the hybrid driving experience to another level, thanks to a lower centre of gravity, increased body rigidity and improved suspension.
The Prius sets high standards for safety with an impressive array of active and passive features. These include 7 airbags to protect the driver and passengers. There are also 3-point seatbelts with ELR (Emergency Locking Retractor), pre-tensioners and force limiters. The Electronically Controlled Brake System employs a newly developed Active Hydraulic Booster. It also incorporates active safety features such as the Anti-lock Braking System (ABS), Vehicle Stability Control (VSC) and Traction Control (TRC).
It also boasts advanced features such as Regenerative Braking (A system that charges the battery when brakes are applied and during deceleration), Lane Change Assist with Blind Spot Monitor (Developed to warn the driver if there is a vehicle on either side while changing the lane). The Rear Cross Traffic Alert (Helps the driver when backing out from a parking space by detecting vehicles approaching from the right or left, on the rear of the vehicle)
In Oman, the nationwide parts and service network of Saud Bahwan Automotive support Toyota’s outstanding product quality.