Friday 26 / April / 2024
Muscat: Oman has been ranked as the seventh most popular destination in the global Muslim travel market, according to the most comprehensive research released on this sector.
The MasterCard-Crescent Rating Global Muslim Travel Index (GMTI) 2016, which covers 130 destinations, saw Oman maintain its position for the second consecutive year on the list of OIC destinations.
Malaysia held on to its pole position followed by the UAE, Turkey, Indonesia and Qatar, which made up the top five. Indonesia jumped two places to take the fourth spot in this year’s ranking, with Bahrain becoming the biggest mover by climbing four spots to take the tenth position.
Singapore also retained its pole position among non-OIC destinations, with Thailand, the United Kingdom, South Africa and Hong Kong making up the top five.
The study also revealed that in 2015, there were an estimated 117 million Muslim visitor arrivals globally, representing close to 10 per cent of the entire travel market. This number is forecast to grow to 168 million visitors by 2020 or 11 per cent of the market segment, with the market value projected to exceed US$200 billion.
Asia and Europe were also revealed as the two leading regions in the world for attracting Muslim visitors, accounting for 87 per cent of the entire market.
“The MasterCard-Crescent Rating Global Muslim Travel Index 2016 has now become the number one tool for destinations around the world to realign their strategies to reach out to the Muslim consumer. One of the biggest trends we are seeing is non-OIC destinations making a concerted effort to attract the Muslim tourists and they now represent over 63 per cent of the destinations covered in the GMTI. For example, Japan and Philippines have taken some major steps over the last few months to diversify their visitor arrivals and boost their economy in the process,” said Fazal Bahardeen, chief executive officer of Crescent Rating and Halal Trip.
“Many already successful destinations around the world are looking to diversify their visitor base to maintain tourist growth rates in today’s increasingly competitive travel market. The fast growing Muslim travel segment is an opportunity in plain sight, but in order to benefit from it, it is crucial to understand the needs and preferences of Muslim travellers and how to adapt and tailor products and services for them. We believe that the GMTI provides real value to businesses and governments looking to tap into this important market segment,” said Matthew Driver, group executive, Global Products and Solutions, Asia Pacific, MasterCard.
The GMTI 2016 is the most comprehensive research available on one of the fastest growing tourism sectors in the world, which represents 10 per cent of the entire travel economy.
The GMTI looks at in-depth data covering 130 destinations, up from 100 in 2015. This is the first time such thorough insights have been provided about one of the world’s fastest-growing tourism sectors.
The Index also helps destinations, travel services and investors track the health and growth of this travel segment, while benchmarking their individual progress in reaching out to this growing market.
All 130 destinations in the GMTI were scored against a backdrop of criteria that included suitability as a family holiday destination, the level of services and facilities it provides, accommodation options, marketing initiatives, as well as visitor arrivals.
Each criteria was then weighted to make up the overall index score. This year, two new criteria—air connectivity and visa restrictions—were added to further enhance the Index.
Oman had an Index score of 70.3, placing it at the seventh spot on the overall combined list.
Malaysia scored 81.9, followed by UAE at 74.7, Turkey at 73.9 and Indonesia at 70.6. In comparison, as the highest scoring non-OIC destination, Singapore scored 68.4, with the second place accorded to Thailand at 59.5.
Taiwan and Japan have continued to improve their overall rankings and the average GMTI scores by region show Asia as the leading region.
The overall average GMTI score for the complete 130 destinations currently stands at 43.7. From a regional perspective, Asia Pacific destinations lead with an average GMTI score of 56.5.
