Oman among first 20 countries to have top end Rolls Royce launch

Muscat: Oman will be one of the first 20 countries in the world to see the new Rolls Royce SUV in a closed-room event later this year.
Last week, Rolls Royce’s first SUV was named “Cullinan”, after the largest diamond ever found. Oman, which is one of the most important markets for Rolls Royce Motor Company, also witnessed the launch of the new Phantom VIII, dubbed as the quietest car in the world, in December last year.
“Oman will be one of the 20 countries to have a closed-room event for the Cullinan, once the car is unveiled later this year. The Omani market is very good for us and we have a very dedicated partner here. So, we wish to build on that relationship and promote the car in the Sultanate,” Torsten Muller-Otvos, CEO of Rolls Royce, said.
Phantom VIII
Muller-Otvos did not reveal any more details but spoke about the flagship model Phantom VIII.
In a marketing campaign by the company in the 1960s, David Ogilvy, also known as the father of marketing, had said that at a speed of 60 miles per hour, the only noise one can hear in a Rolls Royce cabin is the electric clock ticking.
“This is true, especially with Phantom VIII. The materials installed in the car, from the tyres to the seats, all cancel out any noise. The car is built on an all-aluminium frame and will deliver a magic carpet ride. Since the beginning, the Rolls Royce cars have been very powerful and fast. We never claimed to be the best but others highlighted our cars as the best in the world and Phantom remains the best car we produce,” Muller-Otvos said.
While the company had appealed mostly to older generations in the past, Muller-Otvos said this has changed over the years.
“We are seeing that the age at which people buy such cars is going down. With the introduction of the Wraith, we have seen a huge demand among people wanting to drive the Rolls Royce,” he added.
He also explained that Rolls Royce was already preparing for the future with the introduction of concept cars that are both electric and autonomous.
“We are ready for the evolution of transport in the future. We have been working on technologies, such as autonomous vehicles. Once the time is right, we will introduce them in our line-up. I see it happening in the next decade, though we haven’t received any queries on this from our customers yet,” he said.
He further added that Rolls Royce was not driven by selling volumes, but instead by quality; so, the number of cars sold in a country did not matter as much as customer satisfaction and quality delivery.