Muscat: The Sultanate’s premier telecoms company, Omantel, has recently unveiled its new outlets at Al Mabela and Al Amerat. These new outlets embody a pioneering new design concept that aims to create a digitally interactive customer experience. The new outlets are aligned with Omantel’s transformative ‘3.0’ strategy that focuses on exceeding customer expectations and enriching lives by upholding retail best practices and streamlining processes through innovation.
The new outlets’ exterior is vibrant and eye-catching. The open portal is designed to encourage consumers to cross the threshold and explore the products and services that Omantel has to offer, while the outlets interior provides a leading edge approach to in-store service and product experience centered on the customer and their shopping needs.
Omantel’s Senior Manager of Sales Planning and Performance Management Abduljalil Darwish Al Balushi noted, “We have introduced digital interactive touch points where customers can seek and find information on our full range of telecoms solutions. Customers can navigate these screens alone or get assisted by one of our expert staff who no longer reside behind desks but peruse the shop floor with the help of tablet devices that enable transactions to be made from any location within the store. This feature is a first for customer service in Oman and helps to bridge the divide between Omantel and its customers.”
In addition to smart touch points and express terminals, the permanently accessible self-care points enable customers to undertake self-service transactions quickly and easily - even when the store is closed for trading. Semi private areas have been introduced to cater for those needing longer consultations. Further to this, the new outlets also encompass a dedicated area for smart home products and services, reflecting Omantel’s focus on building a seamlessly integrated home and mobile lifestyle. Live devices are also on display to enable customers to touch, play and explore prior to purchase.
The architecture of the store incorporates the latest digital screen technologies that revolutionize the way Omantel communicates with customers.
Abduljalil Darwish Al Balushi explained, “We know that the retail environment is key to positioning Omantel as an innovative and customer focused brand. Our outlets help to bring the brand to life and hold the key to an excellent customer experience. We are pleased to introduce retail best practice to our outlets as well as ensuring a best-in-class retail experience that addresses the current and future needs of telecom consumers in Oman.”
Al Mabela and Al Amerat outlets are among a number of new concept outlet implementations in the pipeline for Omantel. “This is not the end of the journey; this is just the beginning” added Abduljalil Darwish Al Balushi.
Investing in the future of the nation, Omantel connects even the most remote communities of the Sultanate to each other and the rest of the world. Omantel is the Sultanate’s first and leading integrated telecommunications services provider, enabling the digital society to flourish, allowing new ways of doing business and delivering a world of information, news and entertainment. Today, Omantel boldly innovates to deliver the highest levels of customer satisfaction, the broadest and most reliable nationwide network while investing for Oman’s future development.