Muscat: Mesdac Solutions, international digital consulting firm, has launched digital audit and consultancy services in Oman, in response to increasing demand from clients for quality digital strategy partners. Robin Sebastian, a Muscat-based digital strategist has been tasked with managing the new division of Mesdac Solutions in Oman.
In the face of rapid digitisation in Oman, organisations are ramping up their digital adoption, often turning to external experts to help them throughout the process. Mesdac Solutions is ideally positioned in this growing digital business environment with its unique digital audit services to support the digital vision of existing and upcoming businesses in Oman.
Mesdac Solutions has been in the digital consultancy business for a decade, servicing hundreds of clients in the areas of digital consultancy, website development, search engine optimisation, online marketing, mobile app development, social media management, etc.
“We are a one-stop solution that provides companies with all the digital support they need to deliver relevant, exciting experiences across all consumer touch points. We believe that our strategic digital consultancy model is helpful for companies who have no separate digital marketing team. We act on behalf of our clients to bring in the most modern digital innovations from across the globe, which is most appropriate for their businesses. Our new digital audit service will help the companies to assess their existing digital performance and identify the best practices for a stronger brand presence through regional and global benchmarks,” commented Robin Sebastian, the newly appointed digital strategy head.
“Many small and medium business owners believe that they are already using digital technology effectively because they have a website and Facebook page. However, there are much more ways to use digital technology to improve your business outcomes. Conducting a digital audit will help you work out whether your business is a digital novice, digitally active or digitally advanced. A revised digital marketing strategy to be introduced based on the current digital activity score, which is obtained through Mesdac Solutions’ statistically proven audit tools,” said Swapna TG, creative director of the company.
In the year 2016, around 71% of the total population in Oman had access to the internet and this rate is growing at around 4.5% every year. Therefore, it is estimated that by the end of 2020, almost 90% of the people living in Oman will be using the internet in various formats. These statistics indicate the importance of any business to have a strong presence on the digital platforms to promote their brands and generate more business.
“Based on the expert opinion poll conducted by the research division of Mesdac Solutions, it has been identified that the excessive cost of digital services is considered to be one of the key barriers for companies to shy away from going digital. But it is a myth, today the website development, mobile applications, online marketing, etc., have become affordable even to micro and small companies. We never propose anything, which is not affordable to our clients; our first task is to identify the right solutions within the budget for our clients and support them to scale it up as the business grows. We work with them as a marketing consultant throughout their lifecycle to ensure return on their digital investments,” Robin added.
Mesdac Solutions is an international website development and digital consultancy firm with a strong footprint in the Oman market. The company has already developed many websites and mobile applications for leading companies in the market with latest technologies to ensure the best performance. Along with digital consultancy and audit services, Mesdac Solutions offers search engine optimisation (SEO), social media management (SMM), online marketing, branding and design works. Offering all the digital solutions under one umbrella is the uniqueness of Mesdac Solutions.