Muscat: AkzoNobel, a leading global paints company, marked a key milestone in its presence in Oman with the introduction of the ‘Sadolin Dulux’ brand in decorative paints – bringing together the home-grown Sadolin brand and the global colour and innovation leader Dulux. Sadolin Dulux will offer customers in Oman with an amazing range of colours and technology currently offered by the world’s popular paint brand – Dulux.
At an event attended by its partners, AkzoNobel announced the new brand that will feature a completely new product portfolio based on the latest global innovations and technology available. This brings a new colour delivery system with best-in-class accuracy and strength, as well as for the first time in Oman, the choice of customers to have ‘any colour, any product – all colours available in full interior and exterior range.
AkzoNobel also introduced new colour and inspiration tools, such as the Sadolin Dulux Visualiser, an augmented reality mobile app; a portable and handheld paint testing service; new colour collaterals; and new in-store tinting apparatus at the gathering.
Jeremy Rowe, managing director, AkzoNobel Decorative Paints, South East & South Asia, Middle East said: “This is a significant step in further strengthening our operations in Oman. Sadolin is a successful homegrown brand that has enjoyed the trust and confidence of customers. With Sadolin Dulux, we are highlighting a significant evolution of the ‘Made in Oman brand’ into a global brand that will offer a never-before range of colours and products for our customers here.”
AkzoNobel is also introducing its ColourFutures in Oman. This is aimed at providing consumers with inspiration on what their homes can look like, and create colour palettes that will transform their living and working spaces accordingly. This will bring global colour trends and inspiration available at your doorstep in Oman.
“Along with the launch of Sadolin Dulux, we are highlighting our proprietary ColourFutures. Refreshed annually, ColourFutures has been inspiring consumers for 15 years now and is the outcome of an expert analysis of social, economic and design trends. Our customers can now easily keep up to speed with the latest trends in decorative paintings for homes and commercial spaces,” he added.
The company has also announced ‘Heart Wood’ as the 2018 Colour of the Year, following extensive research by a team of experts at the AkzoNobel Global Aesthetic Centre into trends, insights and consumer behaviours to predict paint colour palettes relevant to the future.
A subtle and warm tone of grown-up pink, HeartWood (also known as Pictured Rocks) draws from the tactile qualities of natural wood and leather, conveying comfort and ease in response to consumers wanting to nestle down more and create a ‘welcome home,’ just in time for Omani residents to give their homes a facelift for the New Year. It comes in four palettes - the Heart Wood Home, the Comforting Home, the Inviting Home and the Playful Home. The company has invited customers in Oman to share their insights and inspirations on social media using the hashtag #CF18.
The new sub-brands under Sadolin Dulux meet the diverse requirements of customers with Colours of the World 88 Plus, an interior premium top coat paint; EasyClean, a stain resistant, anti-bacterial and washable premium interior paint; and the Ambiance range, one of the most premium aesthetic paints for interiors across the world.
Within the exterior paint range, Sadolin Dulux offers Weathershield 88XT, a premium topcoat that offers excellent quality and protection; and Weathershield Powerflexx, with the latest crack proof technology that ensures 8-year protection against a host of exterior weathering elements.
AkzoNobel acquired a 50 percent stake of Sadolin Paints Oman in 2013 after a joint venture agreement with Omar Zawawi Establishment. Since then, the company has been working on a full range of products in the Oman market. Headquartered in Amsterdam, AkzoNobel’s portfolio of brands include Dulux, Hammerite, Levis, Sikkens, International and Interpon.