Muscat: As part of its commitment towards nutritional transparency, McDonald’s in the GCC recently launched its newly revamped nutritional calculator on its website for customers across the region.
Now with access to nutritional information on each ingredient consumed, customers can actively customise their meals to make better food choices.
In response to the growing demand amongst customers in the region to understand what goes into their food, the McDonald’s nutrition calculator now provides a comprehensive look at the nutritional values of each ingredient in their favourite McDonald’s meals. Customers can use the user-friendly calculator to select the product of their choice and see the nutritional breakdown of each of its ingredients. They can also remove ingredients to suit their individual dietary requirements, by simply unticking the ingredient on the calculator.
This first of its kind technology is part of the ‘Every Day. A Better Day’ campaign, which saw McDonald’s make significant enhancements to menu choices at over 500 restaurants in the GCC earlier this year. The changes included a lighter frying oil blend with 80% less saturated fat, mayonnaise with 50% fewer calories, and using only sustainably sourced fish.
Ali K. Daud, Development Licensee and president at McDonald’s said, “McDonald’s remains committed to leading the way in food and beverage innovation in the GCC, and our revamped nutrition calculator caters to the rising interest amongst our customers about what they eat. Whether you want to count calories or look at the amount of proteins, fats and carbohydrates in your meal – this platform gives users complete control of their food choices and gives us the opportunity to serve up tasty meals that suit those choices. We look forward to our customers using the calculator as we continue to lead food innovation in the GCC.”
The nutrition calculator is another in a series of initiatives by McDonald’s in the GCC to set a precedent in the food and beverage industry. It follows the path towards nutritional transparency that began in 2003. The initiatives also include communicating product nutritional information on tray mats, flyers and packaging; as well as the ‘Your Right to Know’ online platform, which addresses all customer queries with simple, factual answers.