Wear Your Coffee

Coffee is for many a necessity, an addiction, even a passion, and now, the rich, black brew has found a way to creep from our kitchens into our closets as well.

American Eagle Outfitters recently launched a whacky range of so-called “cafe denims,” which peaked my curiosity and raised a few questions that I headed to the mall to investigate.

What are they exactly?
These trousers are regular looking, stylish denims that, unlike other jeans, are made of coffee. Don’t worry, precious coffee beans aren’t being wasted on textile manufacturing, recycled coffee grounds are being used.

But why?
Since coffee grounds are natural deodorisers, the jeans ward off bad smells, helping to extend the time between washes (just throw them in the freezer overnight to kill any bacteria), thus extending the life of the denims. Moreover, these babies are sun proof, protecting the wearer from the harmful ultraviolet rays of the sun, which can cause cancer and premature ageing.

Okay, but what do they smell like?
Don’t worry, you won’t smell as though you’ve spilled coffee all over your jeans, as the creator of these denims was a smarty-pants who decided to treat them to remove the coffee’s fragrant producing components like phenols, esters, and oils.

The name-drop...
FYI, Hilary Duff and Vanessa Hudgens are huge fans of these environmentally friendly, innovative denims, so do like young Hollywood and grab a pair, along with your skinny latte, to-go.

Visit the AEO store to get a hold of your own pair of Cafe Denims
(pictured, left to right, OMR27 and OMR23, respectively)

American Eagle Outfitters
Muscat City Centre, Seeb
+968 2455 8888
citycentremuscat.com

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