Jon Duschinsky to talk on leadership, future of business in Oman

Muscat: Havas Worldwide Muscat, part of one of the world's largest global communications networks, Havas Group, announced that they will be hosting Jon Duschinsky for an inspiring session that will take place at the Mumtaz Mahal on Thursday, October 12.
Jon Duschinsky is voted as the world's second most influential communicator in social innovation (second only to Bill Clinton), inspiring audiences in over 50 countries with his ideas on change, sustainability and purpose-driven business. He has founded many innovative startups, including The Conversation Farm, the agency that helped build the Ice Bucket Challenge to raise awareness and donations for ALS (Amyotrophic Lateral Sclerosis).
The globally acclaimed thinker and the speaker will be in Muscat to deliver an exclusive talk on engagement, leadership, and the future of business. It will be an interactive session joined by entrepreneurs and CEOs of leading companies of Oman, where Jon Duschinsky will offer insights on how companies can leverage current market challenges as opportunities to drive long-term profitability. Titled “Are you futureproof? the session promises to showcase how defining what you stand for is now the most powerful driver of business success.
“In terms of business climate with regard to emerging markets, Oman has significant potential,” commented Jon Duschinsky. “However, every market has both challenges and opportunities. In today’s world, consumers are savvier, more interlinked and more powerful than ever before. To be sustainably profitable in business today, you need to stand for something that creates an emotional connection with your consumers and build a community around your brand. Because ultimately, it is no longer about what you make, but what you are made of that really matters.”
Nicolas Labban, general manager, Havas Worldwide Muscat commented, “Of course a great honour, we greatly look forward to hosting a celebrity speaker like Jon Duschinsky. Dedicated to radical thinkers, people who are enthusiastic about making a positive change, and individuals with a passion for excellence, the insightful session promises to give a unique new perspective to the prominent industry leaders from across the country.”