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Al Maha Ceramics launches new branding, website and mobile app on 10th anniversary
November 15, 2018 | 1:19 PM
by Times News Service
Photo: Supplied
 
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Muscat: Celebrating their 10th anniversary, Al Maha Ceramics, one of the largest state-of-the-art ceramic tile producing companies in Oman, launched their new logo, website and product range at a glittering event at the Shangri-La Barr Al Jissah Ballroom.



The Guest of Honour, His Excellency Qais bin Mohammed Al Yousuf, Chairman of Oman Chamber of Commerce and Industry (OCCI), unveiled the new Al Maha Ceramics logo which depicts a young, dynamic, contemporary, forward thinking and a timeless company. It was followed by the launch of the new website and Mobile App, in the presence of the Chairman of Al Maha Ceramics, Retd. Brigadier Masoud Humaid Malik Al Harthy, Deputy Chairman of the Board Mr. Abdulredha Mustafa Sultan, Board Member and Chairman of NREC, Mr. Shabir Moosa Al Yousef, other Board Members and Mr. Rajeev Singh, Senior General Manager.

Al Maha Ceramics strives for perfection in design and quality par excellence, making every tile a masterpiece. The innovative company has been the pioneer in launching differentiated products in the GCC. Marking the anniversary celebrations, the company launched a range of new products like Al Maha Horizon, the premium Spanish porcelain tiles and 25x60 ceramic wall tiles range in Al Maha Diamond Edge.

The company also launched two value-added specialised products, namely Al Maha Iprotect tiles and Al Maha Barid. Al Maha Iprotect is the Antibacterial, Anti Odour, Self-Cleaning tiles meant for ensuring cleaner and hygienic environments, safeguarding health hazards. Test results confirm that Iprotect kills 99.99 per cent Bacteria and Microbes, while cleaning polluted air. On the other hand, Al Maha Barid is a cool tile developed from special glaze by Al Maha R&D, has high Solar Reflective Index of up to 110 per cent. Thus it has 50 per cent less solar radiation absorption which essentially help keep homes and places cooler than conventional tiles, leading to 11-20 per cent of better energy efficiency.


Elaborating on this unique aspect, Mr. Rajeev Singh commented that “only a handful of companies in the world have the technological know-how of these products. The launch of these two speciality products will open a new era in the tiles segment in the GCC region. The hot summers and close indoor environment in the GCC can lead to a number of hygiene concerns. Al Maha Iprotect and Al Maha Barid will cater to the needs for safer environments.”

The company received very encouraging feedback from everyone present on the occasion. The event was graced by prominent dignitaries, trade partners, consultants, contractors, government personages, media personnel, etc. The launch was witnessed by invitees from different countries such as the UAE, Qatar, Saudi Arabia, Pakistan, Yemen, Iraq and other places.

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