Muscat: Tasatur Fashion, in collaboration with Zubair Small Enterprises Centre (Zubair SEC), launched a new store at Al Khoudh recently.
Abdul Halim Abdullah Al Jahdhami and his wife Ghaitha Hamoud Al Harthi, members of Zubair SEC since June 2016, are the founders of Tasatur Fashion. Tasatur is positioned as a specialist in Islamic fashion shop and sells unique designer clothes and accessories.
The couple stared out with a small shop in Al Khoudh two years ago and had recently approached Zubair SEC for guidance to expand and move to a better location. Zubair SEC helped in branding the new shop as Tasatur Fashion and assisted in sourcing the fashion labels from Turkey, which the couple had identified. The process of establishing the new shop began in February and was launched on August 28, 2017.
Abdul Halim Al Jahdhami, co-founder of Tasatur said, “We are delighted to see our business growing and expanding. This new showroom will help us develop our business further and acquire a wider market share.”
He added, “We are grateful for the continuous, genuine support and guidance of Zubair SEC team. The centre is indeed a beacon for Omani entrepreneurs and SMEs.”
Nuazar Nowroji, senior adviser at Zubair SEC said, “As part of Oman’s significant social responsibility initiatives we have has always been at the forefront in assisting determined start-ups and entrepreneurs to grow emphatically. It gives us great contentment to see Omanis outshine in the businesses they establish. They inspire us to back more motivated young businesswomen and men. We will focus on building an environment and culture for entrepreneurial growth and success.”
Zubair SEC has helped its members with rebranding efforts in the past too. To reflect the transformation of the company and its vision for the future, Zubair SEC in collaboration with the creative and design team at The Zubair Corporation had created a new brand identity for its members’ company Efreez. Aimed at heralding a new chapter in its growth, Jana’en Al Hamra Private School had launched its new corporate logo and identity in collaboration with Zubair SEC.
Mahfoutha Al Balushi, a member of Zubair SEC’s Direct Support Programme 2015, had renovated and refurbished her shop for exquisite silver craft, Dar Al Khabourah with new branding. Zubair SEC) has created a new brand identity for its members’ company Al Rawaye Al Shamikha small enterprise.
Through Zubair SEC, its members have been having better access to knowledge, innovation and understanding of the market.