Specifically developed by Ooredoo for Oman’s energetic and accomplished youth demographic, Shababiah meets the needs of over one million tech-savvy subscribers. This young generation of ‘digital natives’ has grown up enjoying the internet and for them, mobile technology is an integral part of their everyday lives, used not only for fun-focused entertainment and social communication, but also as an essential tool for the achievement of their educational aspirations and business ambitions. In fact, recent studies reported by global consulting firm McKinsey & Company estimate that people under 25 across the world spend 315 minutes each day online with more than two-thirds on YouTube daily.
“Shababiah, which means ‘youth’ in Arabic, is the result of extensive research into the mobile technology needs of Oman’s burgeoning young demographic,” says Feras Al Shaikh, Consumer Sales Director at Ooredoo. “Digital activity is second nature to them, it is an essential part of how they go about their lives and make the most of every kind of opportunity.”
Tailor made to meet the trend-setting requirements of Oman’s youth and co-developed with them, the straightforward prepaid plan offers the best rates for data bundles and the lowest community calling rates in the Sultanate. As part of the ongoing Shababiah co-development process, Ooredoo works with a group of young leading talents from Oman’s artistic community to communicate Shababiah’s dynamic personality through its logo, visual identity, online content and various touchpoints for the brand.
These inspiring artists, Shayma Al Mughairy, Amira Al Musalmi, Sera Belucci, Saif Al Busaidi, Rawan Al Mahrouqi and Nabhan Al Abdullatif, work in mediums ranging from sand and light to paint and vectors to compose experimental, surreal, figurative, graphic, and digital designs that exude the spirit and zest of the Sultanate’s youth and the vitality of Shababiah.
Evolving along with its users, today Shababiah is a lifestyle partner just as much as a digital experience.
Equipping the youth of Oman with the connectivity that meets their appetite for data and the time they need to stay in touch with friends. Shababiah also adds to their social life and entertainment options, giving them the opportunity to take part in one-of-a-kind experiences through the events and movie premieres it hosts and the exciting competitions it conducts. As it does so, Ooredoo takes every opportunity to empower Oman’s youth and provide a platform to showcase their personalities, talents, and skills as they embrace the immense possibilities of today’s digital age.