Muscat: Sharakah will provide financial support and business development services to Mint Marketing to expand the business for which an agreement has been signed. The financial support aims at covering mostly the working capital and cost of capital for purchasing few assets.
Mint Marketing founders and owners Issra Ahmed Ibrahim and Imad Ahmed Hassan are fully dedicated to the business. The business which specialises in marketing and branding is one of the incubated companies in the National Business Center and has been operational for three years.
Both Issra and Imad have extensive experience in the field as they have previously worked in several reputed organisation in their career before deciding to venture into their own business. Issra has earned her MBA from Bedfordshire University in the UK. She has more than 11 years of working experience in several organisations including Gulf Brands Company, Al Madina Financial and Alliance Housing Bank. Imad is a professional photographer who specialises in corporate photography.
Commenting on the signing of the agreement, Abdullah Al Jufaili, general manager of Sharakah, said “This is the first time that we have supported a marketing and branding firm. We have called out to much knowledge based small and medium enterprises (SMEs) and we informed them that we are considering their requirements of working capital. However, we haven’t been successful in the past in attracting such businesses. We believe that the essences of such businesses are the entrepreneurs behind the business and we are confident that both Issra and Imad have what it takes to take Mint Marketing to the next level.”
“Mint is a branding and marketing company that prescribes the ideal recipe for any brand to guarantee its success. Since establishment, Mint launched more than 30 successful Omani brands, and established a sister company in Bahrain. We are aiming at moving to the next level and we believe that the support ffered to us by Sharakah will enable us to do so,” said Issra
Sharakah's focus is on SMEs; sustainability, so their support goes far beyond financing. Recently, they have introduced many mechanisms and tools to help them asses the progress of the business and guide the owners towards achieving success.
In 2015, Sharakah has sanctioned 12 projects with a total investment amount of OMR587,000. These include new projects and recurring clients who have asked for additional finance. With confident efforts, Sharakah aims to increase the number of the sanctioned projects for 2016 and aspire to be the SME supporting organisation that everyone is proud to be associated with.