MUSCAT: Thirty tourism companies ranging from international chain hotels, small and medium enterprises (SMEs), tour operators and tourism developers, as well as other stakeholders are sending their prominent female leaders to attend the second “Lady Leaders of Tourism Event” organised by the Oman Tourism College (OTC) on February 21.
The initiative of OTC aims to provide women in the tourism and hospitality industry with a network, learning resources and support, as well as inspire other women to join the industry.
The event comprises an informative seminar about the links between “Responsible Tourism and the Communities” conducted by Professor Dipra Jha from the University of Nebraska-Lincoln, as well as about the “Corporate Social Responsibility Programmes as a Tool for Responsible Tourism” by Shaima Al Lawati, chief executive officer of Sustainable Square Oman.
Two examples for responsible tourism will be showcased during the seminar: the Ritz Carlton Community Footprints Programme, and at the Misfat Al Abreen and Misfat Old House.
Ten non-governmental organisations will be presenting their work as potential partners to the tourism businesses for the Corporate Social Responsibility Initiatives during the one hour refreshment break in the mini exhibition.
Responsible Tourism is in line with the new Oman Tourism Strategy and the event will be opened by the Undersecretary of Tourism, Maitha Bint Seif Al Mahrouqi.
The definition of responsible tourism is, “Tourism that creates better places for people to live in, and better places to visit.”
Tourism, for example, is: Minimising negative economic, environmental and social impacts.
Generating greater economic benefits for local people and enhancing the well being of the host communities.
Making positive contributions to the conservation of natural and cultural heritage
Providing more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues.
Is culturally sensitive, encourages respect between tourists and hosts, and builds local pride and confidence.