Centrepoint partners with Al Rahma Association to support on-ground COVID-19 relief efforts
May 30, 2020 | 5:05 PM
Photo: Supplied

Muscat: To support the efforts of those impacted by the ongoing COVID-19 crisis in Oman, Landmark Group’s Centrepoint, in collaboration with non-profit Al Rahma Association for Motherhood and Child Welfare, announced its support to distribute hot meals to frontline healthcare workers, as well as provide food packs to low-income families across the country.

Established in 2005 and proclaimed in 2016 under a ministerial decision, Al Rahma Association works under the umbrella of the social development committee in Al Seeb. The association aims to achieve social solidarity among all social classes, and it pursues to provide all types of support including spiritual, financial, educational, and in-kind support for the less-fortunate people in Oman. With this pandemic, their focus during this time has been on providing food supplies, financial support and other necessities to the affected people.

Renuka Jagtiani, Chairwoman and CEO, Landmark Group, said, “Landmark Group is pleased to join hands with Al Rahma Association in its COVID-19 relief efforts. This pandemic has left the most vulnerable communities struggling for food, which is one of the most critical needs, especially during these trying times. The situation on the ground is constantly evolving and we recognise that there are so many people in immediate need of support here within the region. Our thoughts are with everyone whose lives have been impacted by this pandemic.”

Saikat Mishra, Territory Head of Landmark Group, Oman added, “As a committed retailer in Oman, Centrepoint deeply cares about serving our local communities. Al Rahma Association is a long-running non-profit organisation that has supported the underserved population from many years and are going the extra mile to help the neediest in the Sultanate during this difficult time. Together with Al Rahma Association, we hope to support less fortunate families by providing them with essential food rations, as well as provide hot meals to healthcare workers tirelessly working on the frontline.”

An official from Al Rahma Association said, “We thank the Landmark Group and Centrepoint for extending their support to our COVID-19 relief efforts in Oman. With the donation from Centrepoint, we will provide essential food rations and hot meals to healthcare workers and less fortunate families of our society who are affected by the impact of the pandemic.”

Since the COVID-19 outbreak began, Landmark Group and its brands have been leading several humanitarian initiatives for immediate on-ground support towards local communities, public hospitals and frontline workers in partnership with accredited NGOs within the Middle East and India.

The Group is also working across its value chain by prioritizing the health and safety of its employees and customers, as well as continuing to engage partner factories in relief efforts.

The community support in the Middle East is being driven by all Landmark Group retail & hospitality brands: Centrepoint, Splash, Babyshop, SHOEMART, Lifestyle, Max, Home Centre, Home Box, Emax, Shoexpress, Shoemart International, Landmark Leisure, Citymax Hotels, Fitness First and Foodmark. In India, Lifestyle, Max, Home Centre, Easy Buy and SPAR Hypermarkets is leading initiatives on the ground. Through the Jagtiani Foundation – the private philanthropy arm of the Jagtiani Family and The LIFE Foundation, a registered trust founded by Micky Jagtiani in 2000, several philanthropic and humanitarian efforts are being delivered to improve the lives of underserved populations, in particular children, daily wage earners and low-income families during this crucial time.

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