Ithraa events to highlight Oman as investment destination
February 25, 2020 | 5:20 PM
by ONA
Photo: ONA

Muscat: Ithraa, Oman's award-winning inward investment and export development agency, has shared its 12-month programme of international events, workshops and seminars at which it will promote the Sultanate as an investment destination, and showcase Omani products in the global marketplace.

Amongst the high-profile exhibitions and trade shows on Ithraa’s schedule for 2020 include OPEX, Kigali; World Seafood, Brussels; WorldFood, Moscow; Expo 2020, Dubai; and The Big 5, Dubai.

Noting that global commerce is being hit by a new wave of trade restrictions, actions that may lead to protectionist measures and increased economic uncertainty, lower investment and weaker trade growth, Ishaq Al Busaidi, Ithraa’s Director General of Marketing & Media explained, “Currently, big economies such as the European Union, China and the US are slowing for reasons ranging from Brexit and the spread of the Coronavirus to the disappearing fiscal stimulus from tax cuts in the US. This is a challenge Ithraa is fully prepared to rise to and in response, we’ve redoubled all our efforts, something that’s clearly reflected in this programme.”

Al Busaidi added, “This packed itinerary has been designed to boost existing trade ties and target new markets while showcasing Oman’s incredible offer as an investment destination to the international community. And the Ithraa team will be using these impactful events to showcase the quality of Omani products and the reliability of our manufacturers as well as highlighting our country’s exceptional location at the gateway to the booming markets of Asia and Africa – ideal for companies with ambitions to enter or grow their presence in the Gulf and beyond. The team will be also drawing the attention of potential investors to our world-class infrastructure and multilingual, well-trained talent pool, unrivalled lifestyle and more. On the agenda for Team, Ithraa will be focusing the global spotlight on Oman’s growing reputation in logistics, manufacturing, fisheries, mining and tourism as well as our investor-friendly foreign investment legislation.”

He continued, “Undoubtedly of key importance at this time will be communicating how competitive Oman is when it comes to costs, not just as regards setting up on our future-focused industrial estates or free zones but also in terms of utilities, rent and workforce. In partnership with public and private sector colleagues, we will be crafting and presenting international investors with a complete and enticing package.”

Commenting on the ongoing and growing success of Oman’s non-oil exports, Al Busaidi said, “The hard work and commitment of Ithraa and our partners have helped ramp-up the presence of Oman made goods and services in markets around the world. From fish, environmentally-friendly fertiliser and polyethylene pipes to steel, cement, fine ceramic tiles, fibre-optic and electrical cables, Oman is building a strong industrial base as we broaden and deepen our national economy – one that Ithraa is proud to make known to the world.”

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