Oman honoured in Milan with ‘Best Live Communication’ award

Milan / Muscat: Oman was honored with the “Best Live Communication” award during the Assorel Awards 2019, which took place in Milan, Italy. This win was in recognition for the efforts to promote the Sultanate as a world-class aviation, travel and logistics hub.
Assorel is one of Europe’s most prestigious communications industry awards and the premier event for the sector in Europe and Italy. The award recognizes campaigns and projects that showcase best-practice work, thinking and innovation in the fields of communications and marketing.
Mustafa Al Hinai, Chief Executive Officer at Oman Aviation Group, said: “Oman Aviation Group is thrilled to have received this prestigious international communications accolade, which is a testament to the work and passion that drives our team every day in the aviation sector.
He added, “Oman Aviation Group works to elevate the position of our sector globally and we are proud to invite the world to experience our beautiful country and amazing hub in Muscat. I would also like to thank our partners at the Ministry of Transport, the Ministry of Information, the Ministry of Tourism, the Public Authority of Civil Aviation and the Royal Oman Police for their continued support.”
The Assorel Association is a founder of ICCO - the International Communications Consultancy Organization - the voice of communications consultancies around the world. Other winners at the event this year included important global brands operating in European markets like Pfizer, Danone and Yamaha in recognition of their unique communication strategy and digital marketing innovations. Oman Aviation Group was the only brand from the Arab world to receive this important accolade.
Massimo Tafi, Assorel President, said: "Every year the Assorel Awards jury reviews hundreds of campaigns and evaluate their efficiency and originality. The one developed by Oman Aviation Group with Edelman generated great results and highlighted the importance of communication as a tool for creating synergies and enhancing travel and international cultural exchange.”
In line with its business objectives, Oman Aviation Group acts as a sector development company to empower the aviation industry and promote the unique Omani travel and logistics offerings.
For the launch of the new Muscat International Airport at the end of 2018, the group led a strategic global multichannel PR campaign focused on 15 key international markets. This produced over 180 press articles and a reach of over 1.8 billion media impressions globally. The campaign, created and executed in just three months, was awarded for the efficiency of its tactics and investments. The advertising value equivalent of the visibility is estimated at three million US dollars, which gives for an amazing return on investment and great visibility for the Sultanate award winning infrastructures and offerings.
Oman Aviation Group, with its local Omani partners, crafted a dedicated communications plan and messaging platform to highlight Oman as destination and its aviation assets.
The international earned media project culminated with a five-day international press tour of Muscat. The press trip hosted 35 international media and top influencers who experience Oman broad offer first-hand. This was complemented with VIP attendance to the grand opening of the new Muscat International Airport.