One of the most popular apps in the world, Instagram is a downloadable phone software that allows users to either take photos or videos using the app or select photos from their phones’ camera roll, which can then be edited and enhanced using simple, one-click filters or advanced editing options. The edited photos are then shared publicly or with “friends only”, depending on the user’s privacy setting. Users can follow friends, celebrities, stores, and media outlets to see their photo updates in their newsfeed. Photos can be liked, commented on, or shared with other users. Direct messaging is also available.
Launched in: 2010
Why to Download Now: This app allows users to stay abreast of what is happening with friends, family, and around the world through images. It is a great way to stay connected to old friends and family as well as share moments from your own life. For brands, it is a great way to connect directly to customers or readers for instant feedback.
Pro Tip: Always use the most popular hashtags to maximise your views. For example, when you type #beach, you will see that there have been around 125 million posts using that hashtag, while #BeachWithAli only has 1, and will thus be less likely to appear in searches and explore feeds.
Available for: Windows, iOS, Android
Permissions Required: Access to camera and photo library. Sign-in using facebook or email to open an account.
Size: 9.93 MB