Sunday 15 / November / 2026
Dar Al Atta’a Association, in collaboration with the Oman Charitable Organization, has launched the “For You, Gaza – Zammilouni” campaign in response to the worsening humanitarian crisis faced by families across the Gaza Strip, particularly children enduring freezing temperatures, heavy rainfall, displacement and extremely difficult living conditions.
The campaign comes amid escalating hardship caused by severe weather conditions, including heavy rain, strong winds, freezing temperatures and frost. These conditions have further intensified the suffering of displaced families, particularly those living in tents and temporary shelters. Many shelters have been flooded or damaged, leaving families exposed to harsh weather and struggling to secure basic protection, warmth and safety for their children and loved ones.
In response to these urgent humanitarian needs and the growing international calls for assistance, Dar Al Atta’a, in collaboration with the Oman Charitable Organization, launched the “For You, Gaza – Zammilouni” campaign to support relief efforts and provide essential winter supplies and shelter to affected families in Gaza.
Anwar bint Al Waleed Al Hinai, Campaign Supervisor at Dar Al Atta’a Association, explained that the initiative is part of the Association’s ongoing humanitarian campaigns in support of Palestine, with a particular focus on Gaza, which continues to endure the devastating impact of the blockade and deteriorating humanitarian conditions.
She highlighted that the recent destruction and flooding of displaced families’ tents, coupled with the cries of children suffering from extreme cold, hunger and rainfall, are deeply heartbreaking. Through this campaign, the Association aims to mobilise donations to help families meet their most basic needs, providing essential items that offer warmth, protection and temporary shelter.
She further emphasised that while true safety can only be restored when families are able to return to their homes and communities, collective humanitarian efforts can help ease their suffering and provide some relief during these exceptionally difficult circumstances.
“Imagine nightfall, with no roof to protect your children and no food to ease their hunger. This is the reality that families in Palestine, particularly in Gaza, are facing today.”
She added that although we may not have the power to end their suffering, we can make a meaningful difference by providing essential necessities, including food, clean drinking water, tents and warm clothing to protect families from the harsh winter conditions.
Anwar concluded by calling on all members of the community, civil society organisations, private sector institutions, small and medium-sized enterprises, and individuals across the Sultanate of Oman to support the campaign and contribute to its humanitarian mission.
Every contribution, no matter how small, can help provide warmth, shelter and hope to families facing the harsh realities of displacement and winter conditions.
