Atana Stay Al Ashkhara opened

Muscat: Oman Tourism Development Company (Omran), has launched Atana Stay Al Ashkhara, which is set to boost local employment and domestic tourism. The hotel will welcome its first guests today.
An official inauguration ceremony was held under the auspices of Sheikh Abdullah bin Mustahail Shammas, Governor of South Al Sharqiyah, and was attended by members of Omran management and government officials.
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Strategic plan
As part of Omran’s strategic plan to create unique and world-class tourism assets, the launch of the Atana Stay Ashkhara comes after the recent opening of the Atana Stay Hotel in Salalah.
Atana Stay Ashkhara has 46 rooms that reflect the authenticity of Al Ashkhara and Al Sharqiyah.
Sheikh Abdullah bin Mustahail bin Salim Shammas, Governor of South Al Sharqiyah commented: “We applaud Omran on delivering this unique project and revamping the youth hostel in Al Ashkhara into a modern hotel facility. This new tourism attraction aligns with the national tourism strategy to boost domestic tourism through various initiatives and projects in different destinations within Oman.”
Unique hospitality
Peter Walichnowski, CEO of Omran commented: “As part of our remit to provide unique hospitality experiences that boost domestic tourism, we created Atana Stay Al Ashkhara to be a place where guests can ‘stay real and relaxed’, creating stories and memories worth sharing. “
“We are also glad to join hands with the relevant key stakeholders and the local community in South Al Sharqiyah Governorate. Omran is currently supporting the Al Ashkhara Municipality Office to develop a walking path that will be accessible to the community and visitors.”
Omanisation
“The Omanisation rate at Atana Stay Al Ashkhara currently stands at 73 per cent, with Omanis working at various levels, from junior roles to higher management positions, as well as an Omani Hotel Manager,” Walichnowski added.