Oman launches promotional campaign in Spain

Madrid:  The Sultanate of Oman has launched a promotional campaign covering key attraction sites across the Kingdom of Spain, coinciding with its participation in the International Tourism Trade Fair, FITUR 2026, which begins tomorrow (on Wednesday), in Madrid.

The campaign will also cover social media platforms, tourism websites, and global promotional platforms to reach a wider audience.

Furthermore, the campaign focuses on promoting specialised tourism patterns such as marine tourism, adventure tourism, golf tourism, wedding tourism, cruise tourism, wellness tourism, and cultural and heritage tourism, which enjoy wide interest in the Spanish market.

The Ministry of Heritage and Tourism is also conducting familiaristion trips for Spanish companies to the Sultanate of Oman and organising regular training meetings for representatives of tourism companies to introduce them to the tourism experiences offered by Oman.

This campaign is expected to target approximately 70,000 people according to statistics received from the Tourism Representation Office in Spain, utilising 58 promotional mediums with an average of 185 display and repetition operations.