OAB appoints new head of innovation

Muscat: Oman Arab Bank (OAB) has announced the appointment of Leen Al Atassias the Head of Innovation at the bank. In this newly established position, Leen will lead the banks efforts in introducing innovative new ideas and initiatives that drive continuous improvement across the bank.
Commenting on the appointment of Leen, Rashad Al Musafir, the CEO of OAB said, “OAB has always been committed to attracting and developing local talent and unlocking their full potential. We always take a long-term view and aim to build the right capabilities amongst the staff that allows us to achieve a competitive edge in everything we do, as well as continue to innovate to deliver a consistently superior customer experience."
"Furthermore, the Bank has, over the past few years, focused on introducing innovative ideas and technologies across every facet of its operation. This is something we wish to expand on and take to the next level in the future. With that objective in mind, I am confident that Leen will be a valuable asset to the organisation in this newly established position and will help spearhead our efforts towards establishing OAB as a forerunner for innovating banking solutions in the financial sector of the Sultanate,” he added.
Holding an MBA degree from the University of Strathclyde, a Bachelors of Arts degree in Psychology with a minor in Communications, and with a career spanning over 12 years across various financial institutions in the Sultanate, Leen Al Atassias brings with her vast levels of experience and expertise to support OAB in accelerating its strategic objectives. She has a proven record of introducing innovative strategic communication strategies, change management, and internal culture initiatives that have strengthened the brands and contributed towards the growth of organisations she has previously worked for.
Commenting on her appointment into the new role, Leen said, “I am extremely grateful to OAB for providing me with this opportunity and I am pleased to take up my new role as the Head of Innovation. I look forward to working closely with the team here at OAB to introduce new and innovative initiatives that will strengthen our core competencies and grow our business. In doing so, we aim to set ourselves apart from the competition whilst continuing to maintain the highest standards of customer service and business excellence that OAB is known for.”
Oman Arab Bank is one of the first banks to be established in Oman, with a rich and proud history. Today, the bank operates a nationwide network of 65 branches and representative offices and 148 ATMs spread across the Sultanate. OAB provides the complete range of financial products and services for personal banking, corporate and investment clients.