Thursday 21 / November / 2024
Muscat: Floward, the go-to online flowers and gifts delivery destination in MENA and the UK, has launched its annual Breast Cancer Awareness Month campaign in Oman by pledging 10% of sales from its Pink October collection to support breast cancer patients. The contribution will be donated to the Oman Cancer Association (OCA), a leading organization in the fight against breast cancer in the Sultanate.
This initiative reflects Floward’s ongoing commitment to raising awareness, promoting early detection, and supporting local communities in their fight against breast cancer.
As part of the campaign, Floward partnered with the Oman Cancer Association to set up an activation booth at Mall of Oman from October 11th to 13th. The booth featured a "Tree of Hope," where visitors were invited to write heartfelt messages of support and hang them on the tree in exchange for pink roses. OCA representatives were also on-site to provide valuable information about breast cancer and its early detection, while visitors explored Floward's Pink October collection.
Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani, said: "We are proud to support the Oman Cancer Association through our Pink October campaign. By collaborating on meaningful initiatives like the 'Tree of Hope,' we hope to raise awareness and inspire others to join the fight against breast cancer."
Floward continues to demonstrate its dedication to not only providing premium gifting solutions but also supporting important social causes that resonate with the communities it serves.
Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.
