Friday 13 / September / 2024
Muscat: OQ Salalah, an OQ Group company based in Dhofar Governorate, has announced its new brand identity, OQ Basic Industries (OQBi). The ceremony was attended by Ashraf Hamed Al Mamari, Group CEO of OQ, Hilal Ali Al Kharousi, Chief Executive Commercial & Downstream, in addition to officials and employees of the company.
This rebranding aims to strengthen the group’s strategy to maximise investment returns in the region and establish a distinct corporate identity for its subsidiaries both domestically and internationally.
The new identity for OQ Basic Industries represents the operational plants in the Salalah Free Zone, Dhofar, comprising three major facilities: the ammonia plant, the Liquefied Petroleum Gas (LPG) plant, and the methanol plant. These facilities play a crucial role in Oman’s industrial sector, particularly in advancing clean manufacturing processes and boosting exports. Notably, all products from the methanol and ammonia plants, along with 90% of the LPG plant’s output, are exported.
The ammonia plant has a daily operational capacity of 1,000 metric tonnes, producing ammonia used in various industries, including fertilisers, industrial fertilisers, urea, cleaning products, and refrigerants.
With a daily capacity of 3,000 metric tonnes, the methanol plant supplies methanol for a wide array of industrial applications, such as the production of plastics, synthetic fibres, and medical and chemical products.
One of Oman’s most significant fuel processing projects, the LPG plant is enhancing the gas value chain. It operates at a capacity of 1,000 metric tonnes per day, producing propane, butane, and condensates. Locally, LPG is used to supply cooking gas to Dhofar and Al Wusta governorates, thus increasing the added value within Oman. Additionally, 90% of the plant’s production is destined for export.
The launch of the OQ Basic Industries brand marks a pivotal step in solidifying the company’s economic presence in the region and empowering the industrial sector. The brand’s vision, "Leadership through global solutions and exceptional talent," reflects the company’s ambition and commitment to driving growth, implementing best practices, and maintaining a competitive edge in global markets.
The new OQ Basic Industries identity aligns with OQ Group’s ambition to support Oman Vision 2040 through "pursuing sustainable growth and operational excellence by fostering a people-centric culture, advancing decarbonisation initiatives, enhancing energy efficiency, and promoting local development." This new brand identity underscores the company’s dedication to continuous improvement, the advancement of clean energy industries, and the pursuit of carbon neutrality, contributing to sustainability, economic diversification, and future investment opportunities.
Commenting on the launch, Engineer Khalid Khalfan Al Asmi, Managing Director of OQ Basic Industries, stated that, as the energy investment arm of the OQ Group in Dhofar Governorate, the company’s new identity reflects its commitment to economic diversification and maximising returns, making it easier to measure progress in industrial initiatives and projects. He added, "We are proud to unveil our new brand identity, which represents the significant contributions of our industrial sectors to the economic and investment growth of Dhofar Governorate.”
He emphasised the company’s dedication to fostering innovation through various initiatives while maintaining a strong commitment to sustainability, preserving Omani identity, and continuously seeking growth opportunities that drive progress and align with global and local economic trends.
OQ Basic Industries takes pride in its employees, partners, and In-Country Value contributions to the local economy. In the first half of 2024 alone, the company spent approximately USD 17.9 million on goods and services from small and medium-sized enterprises (SMEs), alongside investing USD 1.4 million in community projects this year. These projects have supported a range of initiatives focused on children, education, health, the environment, youth, heritage and various community sectors.
