Tourism Ministry launches 'Live The Vibe' promotional campaign

Oman Monday 01/July/2024 11:13 AM
By: Times News Service
Tourism Ministry launches 'Live The Vibe' promotional campaign

Muscat :The Ministry of Heritage and Tourism has launched 'Live The Vibe' promotional campaign to stimulate local tourism movement and promote heritage and tourism elements in the Sultanate of Oman during the summer season.

The Ministry of Heritage and Tourism launched a campaign to promote heritage and tourism components during the summer season under the slogan “Live The Vibe ". It will continue until the end of August, in cooperation with the National Travel Operator (Visit Oman) and the Omran Group.

The campaign, which was launched through the Ministry's promotional accounts on social media sites, "Experience Oman", aims to stimulate local tourism movement during the summer season, introduce heritage and tourist sites, and enhance tourism movement there throughout the year, which will have a positive impact on tourism sector partners. The campaign also includes promoting closed places such as museums, commercial and entertainment centres, and places with moderate temperatures such as: Jabal Shams, Jabal Al Akhdar, and the beaches of South Al Sharqiyah Governorate and Al Wusta Governorate. In addition to marine activities and experiences that can be practiced in temperate areas, and providing tourism companies’ offers for cruises, adventure tours, accommodation offers, entertainment center offers, etc.

Haitham bin Mohammed Al Ghassani, Director General of Tourism Promotion at the Ministry of Heritage and Tourism, confirmed that the slogan of the “Live The Vibe ” campaign goes beyond merely attracting visitors, as it bases tourism planning on the aspirations of tourists and visitors, seeking to enhance tourist itineraries for visitors and transform them into an enjoyable and enriching tourist experience, through the campaign’s website www.livethevibe.om and the services and options it provides for direct bookings, which makes it easy for visitors from inside and outside the Sultanate of Oman to perfectly arrange their travel itinerary with just one click.

Al Ghassani added : " Website users can explore opportunities, offers, and book according to the tourist destinations they want to visit in the Sultanate of Oman, which provides them with the opportunity to choose from a wide range of tourist packages carefully coordinated to suit all travel styles and preferences."

 Mr. Mohammed bin Khamis Al Ghufaili, Chief Operating Officer of Omran Group, said: " Omran Group is pleased to cooperate with the Ministry of Heritage and Tourism and the National Travel Operator (Visit Oman) to launch the “ Live The Vibe ” campaign, which embodies our continued commitment to supporting efforts to develop the tourism sector in the Sultanate of Oman.

 Al Ghufaili added: "The campaign represents an important platform to highlight the richness and tourism diversity of the Sultanate of Oman to visitors and tourists, which prompts them to obtain unforgettable tourist experiences by exploring natural sites, going through various experiences and adventures, and exploring the depths of heritage and historical sites. "