Badr Al Samaa Royal Hospital (BRH) unveils its brand identity

Roundup Thursday 13/June/2024 11:45 AM
By: Times News Service
Badr Al Samaa Royal Hospital (BRH) unveils its brand identity

Muscat: Badr Al Samaa Royal Hospital (BRH), an upcoming luxury flagship hospital of the largest private healthcare group of Oman – Badr Al Samaa Group of Hospitals which is currently serving 11,000 patients every day, is all set to deliver quality healthcare in a luxurious and serene healing environment. The brand identity and logo unveiling ceremony of Badr Al Samaa Royal Hospital was held in a mementos event at W Hotel Muscat. HE Ahmed Salim Saif Al Mandhari, Undersecretary of the Ministry of Health for Planning and Health Organization, the chief guest, unveiled the logo in presence of the guest of honour, His Excellency Ahmed Mohammed Ahmed Al Humaidi, Chairman of Muscat Municipality, special guest, Dr. Muhanna Nasser Al Maslahi, Director General of Private Health Institutions, Ministry of Health (MOH), managing directors of Badr Al Samaa Group of Hospitals, Abdul Latheef and Dr. P A Mohammed, Executive Directors, Firasath Hassan and Moiden Bilal, CEOs & top management of prominent corporates, insurance companies, senior government officials and media personnel.

The philosophy of BRHs logo stands on three elements, Care, Smile and Hope. Caring is at the heart of BRHs mission, it symbolizes the compassionate and dedicated care provided to every patient. Smile reflects happy patients and their well-being, trust, and satisfaction. Hope fuels patient journeys, providing strength, resilience, and optimism.

In the welcome note, Abdul Latheef stated that the vision behind setting up of this hospital was to provide advanced and better quality treatment for the patients within Oman who were otherwise traveling abroad to seek tertiary healthcare services. He said Badr Al Samaa Royal Hospital stands at the beacon of delivering excellence in 7 centres of excellence – Gastrointestinal Digestive health, Surgical & Advanced Endoscopy, Minimal Access Surgery, Urology, Uro-Oncology & Andrology, Orthopaedics, Joint Replacements & Spine Surgeries, Mother & Child and Emergency & Critical Care and many other medical specialities. He said that due to continuous demand of the people for a premium hospital in Muscat, Badr Al Samaa Group decided to establish this hospital which was completed in a record time of one year.

 Working on the three pillars of success (3 As), Availability, Accessibility and Affordability Badr Al Samaa Group of Hospitals continues its journey of reaching to every part of Sultanate of Oman with quality healthcare services.

HE Ahmed Salim Saif Al Mandhari appreciated Badr Al Samaa Group of Hospitals for this premium venture and said, “This is the moment of celebration for healthcare industry especially the private healthcare of Omam that today Badr Al Samaa Group of Hospitals has launched its premium facility, Badr Al Samaa Royal Hospital. He said Badr Al Samaa Group of Hospitals has supported a lot to the Ministry of Health in reaching out to every area of Oman with quality healthcare.”

Dr. Muhanna Nasser Al Maslahi congratulated Badr Al Samaa Group for entering the premium healthcare segment with the exceptionally best facility. He added, “He said that he was amazed to see Badr Al Samaa Group of Hospitals completing Badr Al Samaa Royal Hospital project in record time of one year. He congratulated Badr Al Samaa for continuously celebrating and introducing exceptional milestones in private healthcare industry. He said Badr Al Samaa Group of Hospitals is doing well in context of Omanisation by recruiting more and more Omani workforce.”

During his address Firasath Hassan said, “This hospital stands out in many ways. Be it the line up of the highly qualified and renowned doctors, unparalleled luxurious ambiance, the quality of care, the availability of services and facilities. We are aiming at ensuring fast and personalized services to give a feeling of comfort and relaxation to our patients.”

Moiden Bilal in his address said, “Oman has always been committed to providing its citizens with access to high-quality healthcare services. Over the years, Badr Al Samaa Group of Hospitals has made significant strides in improving healthcare infrastructure, expanding medical facilities, and enhancing the skills of healthcare professionals and BRH is one such addition to advance the private healthcare sector of Oman.”

While delivering the thank you address, Dr. P A Mohammed said, “This occasion gives me a nostalgic feeling when I look back to the past more than 2 decades and I feel satisfied to see how far we have come with the trust of our patients and support of all the well-wishers. Badr Al Samaa Royal Hospital is not just a hospital, it is an experience where comfort and luxury come together to make a serene environment for healing.”

Badr Al Samaa Royal Hospital (BRH) promises unrivaled patient experience in a soothing environment ensuring fast and personalized services. BRH has a strong line up of the most qualified and well recognized senior consultants, consultants and specialists who are all set to work in an environment of advanced clinical facilities hence ensuring comprehensive care. This hospital will help patients get treated within Oman who are otherwise required to travel abroad for advanced treatments, saving their time and ensuring convenience.