Thursday 18 / April / 2024
Muscat: Delivering on its promise of banking excellence through a comprehensive customer-centric strategy in the year themed as the “Year of You”, Bank Sohar promises customers that they will be able to open an account within 5 minutes!
Commenting on the bank’s efficiency in delivering the service, Ahmed Al Musalmi, CEO of Bank Sohar, said, “The bank’s commercial success is rooted in a customer-centric strategy that believes in speed, quality and convenience as essential aspects of service delivery. By providing a high-performance value propositions with quick and easy procedures we continue to add value to customers’ ever-evolving banking experience and cement our position as a market leader committed to innovation and service excellence.”
Building on the on-going initiatives that the bank has been progressing in, this promise of efficiency in delivering quick and quality service to existing and potential customers falls well within the overall strategy of the bank to become leaders in providing customer convenience and experience.
On this note, Rajeev Arora, Bank Sohar’s DGM and Head of Retail Banking, said, “The fast-pace lifestyle that we are all living today requires all organizations and especially financial service industry to focus on how they can improve efficiencies and quality of service, minimize service delivery Turn-around-times and further enhance overall customer experience more effectively. In this year of YOU at Bank Sohar, our nucleus and focus of all endeavors continue to be built around our customers and their needs."
"The promise of opening an account within 5 minutes in any of our branches is one such key initiative out of many that will be soon announced. Not only will this save our customers’ valuable time, but it will also enable them to better engage, transact and conduct other banking transactions as soon as they have their debit cards in their hands and are able to transact not only in our branches and ATMs, but across all channels including net and mobile banking,” he added.
The increase in efficiency of opening an account is the first significant step towards further customer centricity out of many that will follow. With further enhancements, the bank is able to deliver such significant quality of service to the nation. It is important to note that customers will require bringing in all the necessary valid and required documentations in order to complete the work flow and deliver in time.
Throughout 2018, a year launched under the theme ‘The Year of You’, Bank Sohar produced a broad range of dynamic service enhancements, with many focused on enriching its complete lifecycle approach towards product delivery with superior service standards, including the expansion of its branch network nationwide. In keeping with its customer’s busy lifestyle, Bank Sohar has also recently extended operation hours in its branch in Oman Avenues Mall to cover evenings and weekends enabling customers to benefit from Bank Sohar’s innovative products and services between 9:00am and 9:30pm, seven days a week.
Bank Sohar has continued to make rapid advancements in its work for greater digitization, including enhancements to its e-channels, raising the bar on customer engagement through social media, as well as the bank’s SMS, internet and mobile banking services. Bank Sohar’s specialized mobile banking applications recently introduced new remittance services for the Indian subcontinent, providing a facility that remains in high-demand across the Omani market, with the added convenience of allowing customers to perform transfers using their telephone numbers 24/7.
