Friday 19 / April / 2024
Muscat: At the IFA consumer electronics show in Berlin, Germany, that began from Friday, August 31, Sony is showcasing an array of its latest products featuring cutting-edge technology.
At the Sony press conference held on Thursday, in advance of IFA’s official opening, Kenichiro Yoshida, President and CEO of Sony stressed that Sony will enhance both creator and user engagement as per its corporate direction to “getting closer to people.”
“Our electronics products play the vital role of connecting creators that produce stunning audio and visual contents with users who enjoy them. In addition to capturing ‘Reality’ through the pursuit of high-fidelity audio and high-definition video technologies, going forward, I believe it is equally important for Sony to also deliver ‘Real-time’ value," he added.
Ichiro Takagi,Senior Executive Vice President in charge of Home Entertainment & Sound Business stated, “Through the best images and sound possible, we want to fully convey the creator’s intent, and provide the ultimate audiovisual experience to users.” He then introduced Sony’s latest TV and audio products.
Home entertainment & sound
Sony unveiled WH-1000XM3, the newest addition to the 1000X series of wireless noise cancelling headphones. This new model boasts major improvements to its industry-leading noise cancellation technology 1 with the newly-developed HD noise cancelling processor QN1 to deliver approximately four times greater performance. The newly-developed component can not only negate low-range noises from airplanes, but also further cancels mid to high-range noise such as street noise and human voices.
Sony’s Signature Series represents the culmination of Sony’s most refined technologies in pursuit of sound excellence. Its array of audio products brings music to life just as the artist intended. In this category, Sony added the DMP-Z1 digital music player and the IER-Z1R in-ear stereo headphones. DMP-Z1 utilizes a high-output analog amplifier and a unique independent power system to deliver the ultimate sound. IER-Z1Rboasts a frequency response of up to 100 kHzplayback for an unprecedented level of immersiveness.
In the TV category, Sony announced the launch of the Bravia Master Series in Europe from September, which seeks to fully convey the creators’ intent as originally envisioned. The AF9 series of 4K OLED TVs and the ZF9 series of 4K LCD TVs are equipped with the Picture Processor X1™ Ultimate that features approximately twice the real-time processing capabilities of the current high-end models. It brings out the very best of OLED and LCD display features.
The AF9 series comes equipped with the pixel contrast booster, which faithfully reproduces pictures with deep blacks and high luminance. The unique and advanced audio technology, Acoustic Surface Audio+ realises new immersion through the addition of an actuator to the center of the screen, as well as a TV Center Speaker Mode*5 that makes the sound audible right from the centre of the screen.
At the venue, Sony will also conduct a demonstration using its suite of voice assistant-compatible AV devices, which can play music, provide news or other information, and control IoT devices such as room lights.
AI x Robotics
At the venue, autonomous entertainment robot aibo is displayed in Europe for the first time. Since its Japan launch in January 2018, aibo has reached over 2 million units produced and shipped, and is set to launch in the United States this September. In the artificial intelligence (AI) and robotics domain, several projects are showing steady progress, and Sony will continue delivering new ideas that expand what is possible in the field of electronics by combining its imaging and audio technologies, sensors, and mechatronics with AI, robotics, mobile communications, and more.
